Pureology Anti-Fade Complex Pure Volume Shampoo

by Pureology

Product Features

• Longer Lasting Hair Colour Guaranteed!
• This unique moisture-rich formula is free of harsh colour-stripping sulfates and salts.  It pumps up your fine, limp hair and keeps the colour fresh
• Our potent AntiFade Complex protects against color fade.
• Not tested on animal

Product Description

Size: 10.1 Ounce

Pureology Serious Colour Care Pure Volume Shampoo 10.1 Ounces

Product Details

• Product Dimensions: 3 x 1.5 x 9.2 inches ; 10.1 ounces
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Shipping: This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
• ASIN: B0009I4MFW
• UPC: 812595002549
• Item model number: 20V510A
• Average Customer Review: 4.0 out of 5 stars  See all reviews (50 customer reviews)
• Amazon Best Sellers Rank: #1,290 in Beauty (See Top 100 in Beauty)
  • #16 in Beauty > Hair Care > Shampoo & Conditioner Sets

Customer Reviews

Most Helpful Customer Reviews

27 of 27 people found the following review helpful:

5.0 out of 5 stars I'm a believer, March 6, 2008

By 

The Liberrian "C.R." (Los Angeles, CA) - See all my reviews

This review is from: Pureology Anti-Fade Complex Pure Volume Shampoo, 10.1 Ounce (Health and Beauty)

With my fine, stick-straight hair, I had given up on volumizing products that never worked. I bought this primarily to slow down my color fade and--O, Happy Day!--this product actually does what it claims! I used the shampoo and conditioner as directed and let my hair air dry. No styling, no additional products, and my hair looked noticeably fuller, soft and shiny. My color seems to be staying in much better than it did when I was using other shampoos, so I think it's worth the money.

Update, 06/20/2008
Still using the original bottles that I bought back in March, and still really liking it. With other shampoos, my color faded quickly and looked brassy. I can use this every day with very little fading--there will always be some--so I'm happy, and a little goes a long way. Between the small amount needed to get my hair clean and shiny and the money I save on touching up my color, I think it's worth it.

20 of 20 people found the following review helpful:

5.0 out of 5 stars BEST for color-treated hair, April 25, 2006

By 

Orangeduck (Central PA USA) - See all my reviews

Amazon Verified Purchase

This review is from: Pureology Anti-Fade Complex Pure Volume Shampoo, 10.1 Ounce (Health and Beauty)

I highly recommend for anyone with color-treated hair. AND it gives great volume for my fine hair. This shampoo is very concentrated, so you won't need alot of product (ie. "goes a long way"). The salon I go to sells this for almost $9 more than Amazon, so you won't find a better deal than here. DO allow for slightly longer shipping though.

11 of 11 people found the following review helpful:

5.0 out of 5 stars Great Product!, January 11, 2007

By 

MLKurtz "Njoylife" (Weatherly, PA) - See all my reviews

This review is from: Pureology Anti-Fade Complex Pure Volume Shampoo, 10.1 Ounce (Health and Beauty)

I stumbled upon this Pureology shampoo when I borrowed some from a friend and I was so impressed. It smells wonderful and leaves my hair feeling clean and soft (even without the conditioner). I only use a small amount (about the size of a nickle) and it really lathers up quite nicely so a 10 oz. bottle goes a long way. I highly recommend this product, especially for people who color their hair and it's nice even if you don't color.

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