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50 Reviews
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27 of 27 people found the following review helpful:
5.0 out of 5 stars I'm a believer
With my fine, stick-straight hair, I had given up on volumizing products that never worked. I bought this primarily to slow down my color fade and--O, Happy Day!--this product actually does what it claims! I used the shampoo and conditioner as directed and let my hair air dry. No styling, no additional products, and my hair looked noticeably fuller, soft and shiny. My...
Published on March 6, 2008 by The Liberrian

versus
1 of 1 people found the following review helpful:
1.0 out of 5 stars Also disappionted !
I tried this with the conditioner after reading tons of reveiws, I gave it three tries! Some reveiws said use very little, so I tried a few times, what I got was tons of static & dry unmanagable hair! Worst hair day ever! I did buy it at a local salon & thank goodness I could return it. I do however love the leave in repair conditioner by Pureolgy!
Published on October 10, 2009 by Vicki


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27 of 27 people found the following review helpful:
5.0 out of 5 stars I'm a believer, March 6, 2008
This review is from: Pureology Anti-Fade Complex Pure Volume Shampoo, 10.1 Ounce (Health and Beauty)
With my fine, stick-straight hair, I had given up on volumizing products that never worked. I bought this primarily to slow down my color fade and--O, Happy Day!--this product actually does what it claims! I used the shampoo and conditioner as directed and let my hair air dry. No styling, no additional products, and my hair looked noticeably fuller, soft and shiny. My color seems to be staying in much better than it did when I was using other shampoos, so I think it's worth the money.

Update, 06/20/2008
Still using the original bottles that I bought back in March, and still really liking it. With other shampoos, my color faded quickly and looked brassy. I can use this every day with very little fading--there will always be some--so I'm happy, and a little goes a long way. Between the small amount needed to get my hair clean and shiny and the money I save on touching up my color, I think it's worth it.
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20 of 20 people found the following review helpful:
5.0 out of 5 stars BEST for color-treated hair, April 25, 2006
By 
Orangeduck (Central PA USA) - See all my reviews
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This review is from: Pureology Anti-Fade Complex Pure Volume Shampoo, 10.1 Ounce (Health and Beauty)
I highly recommend for anyone with color-treated hair. AND it gives great volume for my fine hair. This shampoo is very concentrated, so you won't need alot of product (ie. "goes a long way"). The salon I go to sells this for almost $9 more than Amazon, so you won't find a better deal than here. DO allow for slightly longer shipping though.
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11 of 11 people found the following review helpful:
5.0 out of 5 stars Great Product!, January 11, 2007
This review is from: Pureology Anti-Fade Complex Pure Volume Shampoo, 10.1 Ounce (Health and Beauty)
I stumbled upon this Pureology shampoo when I borrowed some from a friend and I was so impressed. It smells wonderful and leaves my hair feeling clean and soft (even without the conditioner). I only use a small amount (about the size of a nickle) and it really lathers up quite nicely so a 10 oz. bottle goes a long way. I highly recommend this product, especially for people who color their hair and it's nice even if you don't color.
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6 of 6 people found the following review helpful:
4.0 out of 5 stars Gentle and natural, yet very effective and efficient, July 29, 2008
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This review is from: Pureology Anti-Fade Complex Pure Volume Shampoo, 10.1 Ounce (Health and Beauty)
Pureology is hailed as one of the more high-end hair product lines available. It has so many good aspects, it's no surprise it's so popular, despite the higher price tag. A bottle of Pureology shampoo or conditioner will cost about $25 each in store; however, on Amazon it's almost a steal!

What's so great about it? The Pureology product line is natural, with no sulfates, and is 100% vegan. For those of you who aren't concerned with such matters, it's also highly-effective product. The Pure Volume shampoo works well enough to clean your hair without stripping it of the moisture that color-treated hair so often requires. It's made for color-treated hair, but works on all hair types. It smells great - almost like aromatherapy - and works great too! Best of all, it doesn't take much, so you use less product than you would with other brands. (A quarter-sized amount of shampoo is plenty for shoulder-length hair.) A set of shampoo and conditioner will last me close to 3 months, unlike other brands I've purchased in the past. Conditioner comes in a slightly smaller bottle than the shampoo because you use less of it. Be sure to try the conditioner too! Pureology Serious Colour Care Antifade Complex Pure Volume Hair Condition, 8.5-Ounce
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6 of 6 people found the following review helpful:
5.0 out of 5 stars Great product line:, September 29, 2007
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This review is from: Pureology Anti-Fade Complex Pure Volume Shampoo, 10.1 Ounce (Health and Beauty)
I use the Pureology Serious Colour Pure Volume Shampoo and Blowdry Amplifier together. I get so much volume out of my hair with moderate effort. I love this product line! I like the smell it reminds me a little of Aveda. The shampoo is great. I get lots of suds and just need to wash it once and it feels clean.

I am a fan!

A little about me: my hair has a little bend but is mostly thick yet fine in texture. I have it cut in a mod bob that is just below the chin with lots and lots of texture. I like to amp up the volume and then get a Meg Ryan messy look (a little more refined though).

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3 of 3 people found the following review helpful:
5.0 out of 5 stars Worth the money for this frugal-buyer!, July 2, 2010
So I am normally a thrifty person. No shampoo over $5 and that better be for a BIG bottle! And I am fine with putting animal fat in my hair if it saves me money...so the vegan aspect of this brand wouldn't have swayed my decision either. It does however, maintain my haircolor and highlights for a very long time. It is FANTASTIC! Even a month and a half after my color, people were still asking me if I had just had it colored.

It is expensive, but a little goes a long way. I have short hair adn use about a quarter-size drop. And if it extends the time before your next color, it may be worth it for you too!!
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Pureology Serious Colour, July 16, 2008
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This review is from: Pureology Anti-Fade Complex Pure Volume Shampoo, 10.1 Ounce (Health and Beauty)

Great Stuff! I have always bought very good hair products and think this
ranks among the tops. Yes, it does cost a lil more than some, but a little bit goes a very long way and it makes your hair feel and look great. I would recommend this to anyone who colors their hair, or has dry
curly hair.
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4 of 5 people found the following review helpful:
4.0 out of 5 stars I like it..., October 5, 2008
By 
Em (Austin, Texas) - See all my reviews
This review is from: Pureology Anti-Fade Complex Pure Volume Shampoo, 10.1 Ounce (Health and Beauty)
I like it. It certainly gives you volume but if you're looking for that smooth, silky finished look, it won't do that but I don't think it claims to. I have fine, thin hair and this really does give me a lot more volume. I think it's worth the price.
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4 of 5 people found the following review helpful:
5.0 out of 5 stars seriously good, June 10, 2007
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This review is from: Pureology Anti-Fade Complex Pure Volume Shampoo, 10.1 Ounce (Health and Beauty)
My favorite sister-in-law sent me this shampoo to try. After three uses, I could really notice a difference in my hair! It does add volume and hold to my thin, wavy hair. Nice smell, too!
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4 of 5 people found the following review helpful:
5.0 out of 5 stars Great shampoo, great smell, May 14, 2007
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This review is from: Pureology Anti-Fade Complex Pure Volume Shampoo, 10.1 Ounce (Health and Beauty)
very nicely moisturizing not heavy at all. My new favorite!
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