- The Domino Project: Designed for organizations big and small, the ideas in The Domino Project will change things for the better.
The Purple Cow, how to stand out in the crowd. A great read by Seth Godin.
Just remember this - there can never be too many Purple Cows = and if there are then be a PINK... Read more
A business transforming book. A much needed voice and mandatory reading if you own a business.Published 10 days ago by David Medina
Great disappointment. Watched many of Seth's interviews on YouTube before buying this book, thought it would be decent. Read morePublished 10 days ago by Kyle Grimm
I like to take it one step further and sum up the book in one sentence: Seth is proposing that companies have to develop star products (he renamed "purple cows") and stop... Read morePublished 1 month ago by Shahriar S.
I chose the 5-star rating because it provided many examples of companies being distinctly different, leaving it to our interpretation and creativity of how to do this for our own... Read morePublished 1 month ago by Crecencio Alvarez
Every once in a while a business book comes along that says something you have never heard before and this is one of those books. Read morePublished 2 months ago by Author of Every Man Wants More Than One
This book provided so much insight. The difference between boring and being original. It was a quick and easy read. In some ways I wish it was longer!Published 2 months ago by J-rod
The deepest game-changing , paradigm- breaking book ever for Innovation, Marketing, General Managers and Entrepreneurs! Read morePublished 2 months ago by Alfio Illuminati
Think outside the box. Challenge the average and be exceptional. Work backwards, fill the demand test the product and be amazing!