- The Domino Project: Designed for organizations big and small, the ideas in The Domino Project will change things for the better.
Struggling to put it down!! Worth every cent :) Not just marketing, but a view on life in general.Published 15 days ago by Jenny Jonsson
Seth Godin has a gift for branding the ideas he wants to convey in pithy, memorable terms, the phrase 'Purple Cow' being a prime example. Read morePublished 16 days ago by Gerard Cunningham
The Purple Cow, how to stand out in the crowd. A great read by Seth Godin.
Just remember this - there can never be too many Purple Cows = and if there are then be a PINK... Read more
A business transforming book. A much needed voice and mandatory reading if you own a business.Published 2 months ago by David Medina
Great disappointment. Watched many of Seth's interviews on YouTube before buying this book, thought it would be decent. Read morePublished 2 months ago by Kyle Grimm
I like to take it one step further and sum up the book in one sentence: Seth is proposing that companies have to develop star products (he renamed "purple cows") and stop... Read morePublished 3 months ago by Shahriar S.