- The Domino Project: Designed for organizations big and small, the ideas in The Domino Project will change things for the better.
The Purple Cow, how to stand out in the crowd. A great read by Seth Godin.
Just remember this - there can never be too many Purple Cows = and if there are then be a PINK... Read more
A business transforming book. A much needed voice and mandatory reading if you own a business.Published 1 month ago by David Medina
Great disappointment. Watched many of Seth's interviews on YouTube before buying this book, thought it would be decent. Read morePublished 1 month ago by Kyle Grimm
I like to take it one step further and sum up the book in one sentence: Seth is proposing that companies have to develop star products (he renamed "purple cows") and stop... Read morePublished 2 months ago by Shahriar S.
I chose the 5-star rating because it provided many examples of companies being distinctly different, leaving it to our interpretation and creativity of how to do this for our own... Read morePublished 2 months ago by Crecencio Alvarez
Every once in a while a business book comes along that says something you have never heard before and this is one of those books. Read morePublished 2 months ago by Author of Every Man Wants More Than One
This book provided so much insight. The difference between boring and being original. It was a quick and easy read. In some ways I wish it was longer!Published 2 months ago by J-rod
The deepest game-changing , paradigm- breaking book ever for Innovation, Marketing, General Managers and Entrepreneurs! Read morePublished 3 months ago by Alfio Illuminati
Think outside the box. Challenge the average and be exceptional. Work backwards, fill the demand test the product and be amazing!