- The Domino Project: Designed for organizations big and small, the ideas in The Domino Project will change things for the better.
I like to take it one step further and sum up the book in one sentence: Seth is proposing that companies have to develop star products (he renamed "purple cows") and stop... Read morePublished 28 days ago by Shahriar S.
I chose the 5-star rating because it provided many examples of companies being distinctly different, leaving it to our interpretation and creativity of how to do this for our own... Read morePublished 1 month ago by Crecencio Alvarez
Every once in a while a business book comes along that says something you have never heard before and this is one of those books. Read morePublished 1 month ago by Author of Every Man Wants More Than One
This book provided so much insight. The difference between boring and being original. It was a quick and easy read. In some ways I wish it was longer!Published 1 month ago by J-rod
The deepest game-changing , paradigm- breaking book ever for Innovation, Marketing, General Managers and Entrepreneurs! Read morePublished 2 months ago by Alfio Illuminati
Think outside the box. Challenge the average and be exceptional. Work backwards, fill the demand test the product and be amazing!
It was a quick easy read, bringing marketing and sales principles together well.
Good use of relevant examples that other companies have used
Great advice for anyone with ambition and who wants to create wealth!
Easy to follow and easy to apply.
Buy and put into practice.
For the majority of readers Seth covers some compelling trends, insights and strategies for creating products or services within the modern era. Read morePublished 4 months ago by Scott Bales