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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter [Hardcover]

Seth Godin
4.0 out of 5 stars  See all reviews (88 customer reviews)

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About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission MarketingPurple CowAll Marketers Are LiarsSmall is the New BigThe DipTribesLinchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at SethGodin.com.
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