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It is a little short, but there is enough here to stimulate the mind into new directions and refresh the conceptual framework goals of your marketing strategy. Read morePublished 1 month ago by Tony Shepherd
I agree with the person who said this is the most overrated book. I"m not sure if time hasn't been kind to this book or the content was stretched to fill a book, when it could... Read morePublished 2 months ago by K
Seth Godin asks marketers whether consumers notice and remember their products or are their goods like so much else on the market--quite forgettable? Read morePublished 2 months ago by Shopaholic :)
Helps to be creative about how to deliver value different from everyone else. Think about small details that could mean more business.Published 7 months ago by JOSE ANTONIO SILVEIRA
I purchased and read this book as part of a book club at work. The leader had chosen it as it was on a recommended list from Zappos I believe. Read morePublished 8 months ago by Justin Carr