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The Purple Kiwi Cookbook [Paperback]

Karen Caplan (Author)
5.0 out of 5 stars  See all reviews (2 customer reviews)


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Book Description

November 1, 2000
It all started with the kiwifruit. And forty years later Frieda's Inc. is still the company that introduces America to the most unique and exotic of all produce. If you've enjoyed fresh or dried brown mushrooms, shallots, jicama, purple potatoes, sugar snap peas or habanero chiles, then you've enjoyed just some of the specialty produce items that Frieda's introduced.

Karen Caplan, President of Frieda's and the eldest daughter of company founder, Frieda Caplan, brings you into her mouth-watering world of Donut peaches, spaghetti squash and fennel. Not just a collection of original recipes, The Purple Kiwi Cookbook includes useful information, tips and personal recollections on some of the world's most fascinating fruits & vegetables. The Purple Kiwi Cookbook recipes were developed in the Frieda's test kitchen under Karen's watchful eye.

Not only is The Purple Kiwi Cookbook endorsed by world-renowed chefs like Charlie Trotter and Norman Van Aken and but it is currently featured in the Bloomingdale's Catalog and the December issue of Better Homes & Gardens!


Editorial Reviews

Review

"...the dedicated cook or the armchair wanderer can delve into the delicious global garden..." -- Norman Van Aken, Chef/Owner NORMAN'S Miami, FL

"The visual glossary in The Purple Kiwi Cookbook makes it so simple and easy to learn..." -- Dr. Nancy Berkoff, Chef/author

"This great new collection of amazing recipes shows us a myriad of ways to enjoy the wonderful tropical produce..." -- Charlie Trotter, Chef/Author

What an absolute delight to have a collection of fresh ideas in such a creative manner, well done, yet again! -- Graham Kerr, International Culinary Consultant

About the Author

Karen Caplan, President FRIEDA'S®, INC.

Products like Cherimoyas and Jicama may be unfamiliar to the average person, but Karen Caplan grew up eating and selling them. As the first-born daughter of entrepreneur Frieda Caplan, founder of Frieda's® Inc., Karen began working with produce at the age of ten.

In 1986, at age thirty, Karen was promoted to President of the nation's leading marketer and distributor of specialty produce. She is currently President of Frieda's Inc. and the author of The Purple Kiwi Cookbook, a collection of delicious recipes featuring some of the world's most exotic produce.

Caplan's vision and leadership has propelled Frieda's, Inc. to the forefront of the produce industry with annual sales now exceeding $35 million. By establishing a unique corporate structure and developing a dynamic team, she has created a strong foundation for the company's continued success.

Some of her innovations have included developing a Consumer and Public Relations program within the Marketing department, encouraging the flow of product information. As a result of this, Frieda's is now considered the most authoritative and dependable source of information on specialty produce in the world.

In 1992, Karen introduced the principles of "Total Quality" and "100% Customer Satisfaction" to each employee in the company which has contributed greatly to the company's growth in sales and the retention of employees.

Caplan has also been pioneering and highly involved in the industry and the community. She has served on the Boards of these industry organizations: Fresh Produce and Floral Council, United Fresh Fruit and Vegetable Association, Produce Marketing Association, and the City of Hope Food Industry Circle. Caplan was also past president of NAWBO-Los Angeles (National Association of Women Business Owners) and an active member of the Committee of 200, The International Women's Forum, NAWBO, IACP (International Association of Culinary Professionals) and WCR (Women Chefs & Restaurateurs.)

In the business community, she has been honored with many awards, including "Business Woman of the Year" for the National Association of Women Business Owners, Entrepreneur of the Year by the Roundtable for Women in Food Service, and was named the 1996 Small Business Administration's (SBA) Women in Business Advocate for the Western United States.

Karen earned her BS degree in Agricultural Economics and Business Management from the University of California at Davis. Caplan, a native of California, lives in Seal Beach, California with her two daughters, Alexandra (11) and Sophia (6).


Product Details

  • Paperback: 128 pages
  • Publisher: Friedas Inc (November 1, 2000)
  • Language: English
  • ISBN-10: 0970322607
  • ISBN-13: 978-0970322609
  • Product Dimensions: 9.8 x 7.9 x 0.3 inches
  • Shipping Weight: 12.8 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #2,624,010 in Books (See Top 100 in Books)

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Average Customer Review
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5 of 5 people found the following review helpful:
5.0 out of 5 stars 50 Mysteries Unraveled, February 19, 2001
This review is from: The Purple Kiwi Cookbook (Paperback)
2/18/2001

>The Purple Kiwi Cookbook is a labor of love written by Karen Caplan. She is the daughter of Frieda Caplan, owner of Frieda's Inc., a company with a 40-year reputation in testing and distributing exotic produce native to Asia, Africe and Latin America. You might call The Purple Kiwi, a valuable third-world fruit and vegetable reference book. They know their potatoes over at Frieda's. They also know their edamame, cactus pads, cherimoya and cipoline onions, and this is only the tip of their corporate iceberg.

There's a whole world of beautiful and frequently confusing foods coming out of these distant lands. From this book, learn the differences between tomarillos, tamarindos and tomatillos. What are oroblancos. When is a donut a peach? Answer: When it's a donut peach. For years the world has been in search of soybeans in a tempting form. Now we have them. It's edamame (pronounced ed-duh-MA-mah) a new form of soybean, available shelled or unshelled.

In the book's visual glossary, 50 fruits and vegetables are color-coded as to description, usage and selection/storage along with identifying photographs. Every exotic is cross-indexed with recipies matching them. Detailed notes concerning special ingredients mix with exquisite presentation photographs.

Over 120 recipes await your attention:

Egg Napales Seafood Chinese Long Bean and Black Radish Stir-fry Portable Portabello Sandwich Floribian pizza dessert Grilled Purple Asparagus with Camembert Sauce Eggplant Stew with Sunchokes Tomarillo R
atatouille


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2 of 2 people found the following review helpful:
5.0 out of 5 stars Lovely Recipes for Produce from the Global Garden!, June 8, 2001
This review is from: The Purple Kiwi Cookbook (Paperback)
Karen Caplan loves the produce she sells at Frieda's and this cookbook grew out of a need to fulfill recipe requests from her clients. Fresh produce is Karen's passion and she started working part-time in the company at a young age. Her mother, Frieda Caplan, first introduced kiwifruit to America and inspired Karen to carry on her families tradition of introducing new delicacies. Part of her job includes traveling to exotic locations around the globe to get the scoop on the next new product.

"I get so excited talking to the growers. In Thailand recently, there were all these fruits I had never seen before." -Karen Caplan

While this cookbook is also a journey to discover how to use exotic fruits and vegetables, you will find many recipes like Chicken Wraps with Cilantro and Avocado which contains ingredients we are all familiar with. Marlene Brown helped to develop the recipes and has been creating recipes for Frieda's since 1982. Dr. Nancy Berkoff is a certified chef and also assisted in the writing of this cookbook. The recipes will be loved by adventurous home cooks and chefs alike.

You will also recognize the more common celery root, cilantro, elephant garlic, fennel, ginger, horseradish, leeks, mangoes, pearl onions, purple potatoes, shallots and spaghetti squash that are appearing in so many stores lately. If you walk into your local grocery store, more than likely Frieda's produce will be there. If you visit Frieda's Web site you can see where the produce is being sold in your state.

The book design is beautiful and fresh pleasant purple, an almost pumpkin orange and kiwi green colors are found throughout the cookbook. Each recipe heading is in purple and there are various notes in little boxes to give you information about the selections being incorporated into each dish. Headnotes give a tip on recipe usage, explains the texture or a gives a unique serving idea. Beautiful color pictures fill many of the pages and you have to see the lime mousse with the horned melons on page 63! The mousse looks so creamy and you could serve it in the summer.

The Purple Kiwi Cookbook is organized alphabetically so you can easily find recipes for your favorite produce. You can find recipes for anything from Asian Pears to Wood Ear Mushrooms. This is a collection of over 100 favorite creations inspired by the produce sold at Frieda's. You will especially enjoy the full-color visual glossary to look up what a "tamarillo" looks like. Every item used in this cookbook has its own description, usage information and storage hints. Food writers will also love the detailed descriptions. You will finally know what "cipolline" onions look like.

If you have "foodie" friends, they will love these recipes and you are sure to impress them by knowing what to do with kumquats! My advice is to put the whole kumquat in your mouth and chew fast, but Karen has a few good ideas and who would have thought you could put them in a dressing? The recipes just tempt you to try these fascinating fruits and vegetables. Who ever thought of Cactus Pear Sauce over waffles? How about Passion Fruit Sorbet you can make even if you don't own an ice cream maker? Have you been wondering what to do with blood oranges or thought that lychees looked rather fun? I can't wait to try the Chile-Roasted Edamame.

My passion lately is lemongrass (which can be kept in your freezer), so when I found out this book had recipes for lemongrass, I got a bit excited. You just don't find that many recipes except in Thai cookbooks and then they are normally very spicy. Karen includes a delicious "Light Lemon Hollandaise" which would even make Julia Child proud. You mix all the ingredients in the blender and then cook it for just a few minutes in a saucepan.

Well, once you taste this sauce you will start thinking about what you want to serve it with. I fried some floured cod (cut into 1-inch by 1 1/2-inch pieces) with some lemon pepper in a bit of butter. Then, I fried up a basil leaf right in the pan next to the cod. A piece of lemongrass also sizzled in the pan and then for a final presentation I set each piece of fish on a spoonful of the Lemongrass Hollandaise sauce on a medium size plate and topped it with a fried basil leaf. To garnish: a piece of lemon, a fresh basil leaf, a few cut stalks of the fried lemon grass in a fan shape and of course a slice of unpeeled kiwi in Frieda Caplan's honor! Wow, I had created a new recipe just from one idea of using lemon grass in hollandaise sauce. That is what this book will do. It will inspire you to be adventurous.

So why is this cookbook called the "Purple" Kiwi Cookbook? Well, I will keep that a secret and let you find out from Karen Caplan when she tells you her wonderful family history at the beginning of this cookbook. Karen also recalls how her mother would return from work with the wonderful aroma of mangoes and citrus fruit and she jokingly calls this "eau de mango-papaya-pineapple-grapefruit.". Little did Karen know at the time that this would become the sweet scent of success. The best life sure does come from doing what you love and it shows in this new cookbook!

Well, get ready for a journey into the flavors of the exotic produce Frieda's has been introducing into American cuisine for years. The Purple Kiwi Cookbook will bring out the wild side of your cooking nature and that is why I love it!

~The Rebecca Review
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