Unemployed? Looking for a new opportunity? Read "Purple Squirrel."
Employed? Unhappy with your current role or company? Career stalled? Read "Purple Squirrel."
According to Manpower, the largest staffing firm in the world, there are 80 million unhappy employed people who would love to have a new career opportunity. All most people know to do in regard to a "job search" is to (1) network; (2) fire off résumé after résumé to online postings on the Internet; and then (3) hope!
Mike, with his powerful experience as both a 3rd party recruiter and as a member of the Google executive recruiting team, shows you there is a better way!
But first, what on earth is a "purple squirrel" anyway? In "headhunting" circles we use the term "purple squirrel" to define a candidate who must meet a very narrowly defined set of criteria to be considered for a hiring company's job opening. In fact, the criteria established by the hiring company is usually so narrowly defined that it's nearly impossible to find a candidate who actually meets the job criteria!
So what does this have to do with you? In a word, everything!
During his illustrious career, Mike has read thousands of résumés, interviewed hundreds and hundreds of people and has dissected what separates the top 25% of the talent pool from all of the rest.
"Most job seekers spend (countless) hours hunting for work and are lucky to receive even a handful of responses from interested employers," Mike explains in his book. "Others update a few online profiles and magically the phone starts ringing."
"Have you ever wondered why a given résumé compels instant interview requests, while others produce almost no response at all?" he asks. "Or, why some people consistently convert interviews into job offers?"
About half of Purple Squirrel addresses the tactics for finding a job now. The book contains a plethora of proven executables and deliverables that, if implemented properly, will not only allow you to "up your game," it will also enable you to stand out from the crowd, land interviews and get hired far more quickly than most. The remaining half of the book is for those of you who may be suffering the "Sunday night blues," i.e., dreading the arrival of Monday mornings when you're in a job you have come to loathe, and want to explore other career opportunities. Mike literally walks you, the reader, through the process of what it takes to become what he calls an "opportunity magnet."
"The real purpose of this book," he says, "is to guide you to the point where you can stop being a job seeker and start being a sought-after resource."
In other words, Mike shows you how to position yourself as the elusive "purple squirrel," how to brand yourself as someone within the talent pool who is--or can become!--a highly-sought-after, quite rare species.
As a "headhunter" myself, someone who is in the job market each and every business day dealing with both candidates and hiring companies, I know what it takes for a candidate to succeed in today's extremely competitive job market. It's obvious from reading Mike Junge's Purple Squirrel that he also knows what it takes to succeed in today's job market and how someone can go about successfully landing his or her dream job.
Skip Freeman - Author, "Headhunter" Hiring Secrets: The Rules of the Hiring Game Have Changed . . . Forever!