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All entrepreneurs should read this book. This book prompts business owners to focus on their ideas and the purpose of their company. Read morePublished on November 6, 2012 by Romeo Richards
The author makes a solid case for the importance of purpose for the long term success of any enterprise. He presents many cases to prove his case. I am convinced. Read morePublished on December 15, 2010 by Philip Henderson
Entrepreneurs who successfully create value for their customers, and more importantly---for society as a whole---are the ones who frequently achieve greatness. Read morePublished on December 3, 2009 by Larry Underwood
Mourogiannis title says it all - Purpose - the Starting Point of Great Companies.
He makes the case that purpose comes before strategy. Read more
I frequently meet with entrepreneurs who think they have great ideas. Most are great people, with useful ideas, but few have a uniquely defined purpose. Read morePublished on March 29, 2009 by AZ Book Fan
Nikos has identified four key components of the moral context in which work can be pursued in an ethically-conscious corporate culture. Read morePublished on April 14, 2007 by W. R. Hoecker