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Put Your Dreams First: Handle Your [entertainment] Business Paperback – April 23, 2009


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Product Details

  • Paperback: 320 pages
  • Publisher: Business Plus (April 23, 2009)
  • Language: English
  • ISBN-10: 0446409464
  • ISBN-13: 978-0446409469
  • Product Dimensions: 6 x 1 x 9 inches
  • Shipping Weight: 11.2 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,976,152 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

A cornerstone of integrity and stability in a highly competitive business, Thembisa has worked for over 17 years in service to the entertainment industry, spanning the areas of touring and management, magazine publishing, recorded music and technology, advertising, music supervision for film, voice over and most recently, television in her role as the Telly Award-winning Copy Director for BET Networks. The former GAVIN rap editor has also written for Honey, essence.com, LAUNCH, and served as contributing editor for The Hotness.com and BLAZE. A native of Los Angeles, Thembisa is an alumna of Mills College in Oakland, California. She now resides in the Bedford-Stuyvesant neighborhood of Brooklyn with her husband and son.

Customer Reviews

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I was sent this book as a suggestion to read.
Tracy L. Reed
You just need to realize what these skills are and this book will point you in the right direction.
M. Nose
A MUST READ for anyone who wants a career in entertainment whether corporate or Independent!
Malaika Beckford

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Monica M. Peters on April 27, 2009
Format: Paperback
by Monica Peters

Industry veteran Thembisa S. Mshaka's new book Put Your Dreams First: Handle Your [entertainment] Business is a MUST READ for anyone in the entertainment business, especially women. Mshaka gives sound, concrete and specific advice on how to handle your business whether you are a publicist, in the music business, celebrity stylist, producer, or in the radio and film industries. Her tone in the book is straightforward and leaves no stone unturned. What makes this book a gem is that women working in all segments of the business reveal their triumphs, setbacks, horror stories and how they survived after being laid off. Some of the women are everyday Janes who broke into the industry in unconventional ways--none of which included exploiting themselves. Many of the women in HYEB are those that some of us in the business may already know personally. HYEB is very much an eye opener for women going into the entertainment business looking through rose colored glasses or even worse thinking that sleeping their way to the top is the key to their success. The author even delves into pay inequities for women. After reading this book you will definitely be able to make a true assessment as to if the entertainment field is for you and learn the importance of reinventing yourself.

*Even if you are not in the entertainment business, this book is a must read. The sound valuable advice in this book extends way beyond the entertainment world. Pick it up today.
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3 of 3 people found the following review helpful By D. S. BELL on April 23, 2009
Format: Paperback
For those of you sisters that have a desire to make in the industry, 9 to 5, and are not sure if it is better to sex in or work hard this is the journal for you.

I just got the book wed 04-22-09 and I have not been able to put it down. What I love is the truth that each lady conveyed, and how each one never gave up on their dream.

Growing up in a time when woman were less than 20 percent of the work force, it is good to read from someone that knows how to share a truth on getting on with your life. What to expect and not to expect.
When I spoke to I told here reading her book was like being at a dinner party with friends and the conversation moves like a well crafted who is who play.

Before reading this I was concerned with many things, but every question I had and some that I never thoughht of is covered.
So far my favorite is the Jaane of all trades, which is where I am at. Just from reading up to page 129, which I am on (had to come review it) I have already wrote notes and drafted my own study guide.

Getting this will not only add value to any library, but it gives your valuable information into the inside workings of the entertainment industry.

Women that have paved the way for those of us who what to get in but not sure, this is your book.

what you should do
1. buy this book
2. follow the tips and think outside of your present box
3. tell someone else about the dinner party journal
4. come back and review
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3 of 3 people found the following review helpful By Stone Faure on May 4, 2009
Format: Paperback
I was excited about the book because it was NOT a tell all vixen journal. This book can be used as a referrence guide to your success. So don't be to quick to loan out your book. Everyone should have their own copy to grow from. You will want to make notes to self in the margins. Thembisa covers you totally with knowledge experience and tried & true advice. The book is simply priceless. There are real time tips and directions help avoid the frustration of living it yourself. Thembisa researched over 17 years with women from each end and in between the spectrum. The professional woman needed to present a complete package is you, not just the talent. She spoke to my questions directly from 1990. I decided that I would never have a working knowlege of this business. I did not have any women to mentor me at that time. Well Thembisa provides you access to powerful women working, living and succeeding in the busisness. Get the blessing and see for yourself. Everyone will have a new story to tell after reading this book. Remember to Put Your Dreams First!
**Stone Faure** Note to Thembisa**
Thanks so much for your book signing and brunch in Cali. I welcomed your very real hug and sincere greeting, it came though. I enjoyed myself and learned from you! Your generosity in creating this book will be reciprocated. Your experiences will inspire so many, this book will be a number one seller! Everybody "PUT YOUR DREAMS FIRST
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3 of 3 people found the following review helpful By Tamara Washington on September 9, 2009
Format: Paperback
Reading this book woke me up. I was literally drained from traveling to take my children down south to visit grandys, and I also took them there to give me a moment to handle some {music} business. Reading the book was the very thing that I needed at the moment. What was encouraging was that I knew about these women. So to hear their story a little closer gave me insight and hope as I journey through the music industry. Khamilah Forbes, Abby Dobson, Fiona Bloom, and even the women Lenora who has had Landmark Education are all women I have some a distant connection with. That was very encouraging. It also made me see the music world as a much smaller entity and made me feel like my dreams are attainable. Well for the record I never thought they weren't attainable because I am living my dream. This is one stage. The book gives me guidance and skin for the next stage. It was also a wakeup call to get my entertainment business {dreams} in order.
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Most Recent Customer Reviews


More About the Author

Thembisa S. Mshaka is a 5-time Telly Award winning branding/advertising copywriter and producer for radio and television. She conceived the camapaigns for world class artists from Will Smith and Beyonce' to Lauryn Hill and Nas; crafted the pro-social campaign for Emmy-winning BET Rap-It-Up initiative; wrote the launch campaign for RocaWear Clothing; and served as the music supervisor for the acclaimed independent film Anne B. Real.

After 18 years in entertainment, she created a resource that would serve as mentorship in a bottle for anyone committed to a successful career in film, music, television, radio, new media, production, imaging, marketing, publicity, music publishing, or management. Not written exclusively for artists or by attorneys, Put Your Dreams First is the first book on entertainment to tackle the arena comprehensively--from the points of view of over 90 dynamic artists, executives, media personalities, and other professionals integral to building a sustained career. This book has secrets for industry success that are usually revealed after one learns lessons the hard way, complete with a resource guide in the back that highlights organizations, events, and links for the reader.

For more on the book, visit http://www.putyourdreamsfirst.com. Thembisa also blogs about entertainment, pop culture and business at http://www.thembisamshaka.com. Follow her on Twitter at http://www.twitter.com/putyrdreams1st.