Customer Reviews

Putting Marketing Ideas into Action (Successful Lib Professional Series No. 45004000)

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Marketing today is not only recommended, but essential for any organization trying to promote a product or service. This book Putting Marketing Ideas into Action sums up the importance of marketing in their statement that, "Marketing is the application of some common sense to the business of providing a product or service for your customers". This is a book geared towards the first time or hesitant marketeer who is not completely sure what marketing is all about, and how they go about doing it. With clear step by step instructions and exercises this book takes the reader through the basics of marketing their product or service. Getting the reader to answer the simple questions such as, what they think marketing is, how it can be useful for them, and how it can help them better understand the needs of their customers helps guide the reader in starting to market their product or service.

The information is provided in an easy to follow, and well-organized format that readers will find useful. This is a quick and easy read set up to be a typical beginners guide. With exercises that are set up to start the reader on their marketing stragies this will be a helpful tool for the beginning marketeer.