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“There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice.
Seth Godin, Author ofTribes
“I am thrilled that there is finally a book about the right way to approach PR in today's world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book.
Tony Hsieh, CEO, Zappos.com
“Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention.
Paul Gillin, Author,The New InfluencersandSecrets of Social Media Marketing
“Putting the Public Back in Public Relations is an excellent read. It is the right book at the right time, explaining the reinvention of Public Relations at the hands of Social Media. A must read for those innovative marketers charged with creating differentiation in today's competitive marketplace.
Trish Piontek, Director, Retail Marketing, Amerisource Bergen Corporation
Breakthrough Web PR 2.0 Strategies and Tactics ThatWork
Forget the pitch: Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public back into public relations—and earn a new level of results that just wasn't possible before now.
Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future.
Along the way, you'll learn how to stop being a “publicist or mere “communicator and become what your clients or company really need: a genuine enthusiast for whom and what you represent.
What's wrong with PR—and how to fix it
Leverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships, and supercharge its effectiveness
Social Media PR—a complete primer
Build blogger relationships, reinvent the press release, and make social networks the hub of your online brands
Why it's about sociology and anthropology—not technology
Master the art of listening and leverage today's powerful, emerging micromedia
Real PR metrics for the Web 2.0 world
Measure the results that really matter--and demonstrate your value as never before
Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. One of the original thought leaders who paved the way for Social Media and PR 2.0, Solis cofounded the Social Media Club and is a founding member of the Media 2.0 Workgroup. He currently blogs about the evolution and future of PR and marketing at PR 2.0 (www.briansolis.com), which is considered one of the most influential marketing blogs in the world.
Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 20 + year veteran in PR and marketing, she is the author of five FT Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional , Putting the Public Back in Public Relations , and PR 2.0: New Media, New Tools, New Audiences .
Deirdre speaks both nationally and internationally on the topics of PR, social media and marketing. She is a recognized PR blogger at PR 2.0 strategies, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.
See all Editorial Reviews
very complicated to read. hardly any illustrations. too sophisticated narrative.Published 7 months ago by alyssa
I have assigned this book to my class at NYU SCPS. It's a very right now overview of where PR is today. It's extremely helpful and a great read!Published 15 months ago by Peg
There is only one dirty place on some page. In whole condition of this book is really good for a used book. Thanks!Published on July 9, 2013 by Danny
The content of this book is fine. But without page numbers that correspond to printed page numbers there is no way to properly cite the work for academic purposes. Read morePublished on April 4, 2013 by Scott Miller
The book was great and was in wonderful condition when I received it. I would recommend this to anyone that is in the marketing and communications field. Read morePublished on November 18, 2012 by Eva Adamson
I was really glad that I can get and read this book. It discusses the new influence of PR unlike others only discussed case by case. Read morePublished on August 12, 2012 by Bendvens
>>>...Social Media & Web 2.0 offers an unprecedented Opportunity to make PR succeed more powerfully than ever before!!!..."Putting the Public Back in Public Relations:... Read morePublished on December 30, 2011 by Michael GreenGold
It is a book that tells the new situation to the point. It is not about theory but practicePublished on June 19, 2011 by Rania