In an increasingly sophisticated e-commerce market, it's important to realize that just because your small company has a Web site, it doesn't mean that customers are going to start throwing cash your way. Designed for small businesses that want to expand their presence on the Web, Putting Your Small Business on the Web will empower small business owners by taking the mystery out of the Internet and Web publishing. It will explain, in plain English, what the Web can and can't do for them, and how they can use it as an effective marketing tool. In Maria Langer's friendly, conversational style, this book addresses the costs of building a Web site and how businesses can save money with a do-it-yourself approach. Included are numerous case studies of small business Web sites, and how they did or didn't succeed. This is not for people who want to set up online stores or build Web-based businesses, but for those who want to use the Web as a marketing tool for an existing, traditional business.
Maria Langer has been a freelance writer since 1990. She has written more than 75 books and hundreds of articles about using computers, software, and online services. She provides support for her work, as well as new content, on the Maria's Guides website. These days, she also writes about aviation and travel for a variety of print and online publications.
Maria is also a commercial helicopter pilot and owner of Flying M Air, a helicopter tour and charter company based in Arizona. Her company offers tours, day trips, multi-day excursions, and aerial photography services throughout the southwest.
And if that's not enough to keep her busy and out of trouble, she's also a serious amateur photographer. She shows off her best work on her photo gallery, Flying M Photos.
Maria blogs at Eclectic Mind, her personal journal of thoughts and experiences.
