Customer Reviews

Putting Your Small Business on the Web

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4 star:		(1)
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We always look forward to Maria Langer's books. "Putting Your Small Business on the Web" is a delightful departure from many of Maria's other more technical books, giving the busy business person a quick, clear and inspiring starter kit for launching a business web site. Maria handholds even the 'old timers' with her easy to digest introduction to what the web can and cannot do for small business. You'll get a primer on web serving options, designing web site and then managing the site keeping it up to date. The sections on "Working with a Web Site Designer" and FTP are well worth the cover price alone. __ This is not a thousand page tome that will bog you down with too much techno-mumbo-jumbo like many of the other eBiz books out there. If you're thinking about getting your small business on the web, get this book FIRST. I think you'll be happy you did.

Enabling is the best word I can find to describe this book. It enables the "newbie" small business owner to understand e-commerce. There are so many books out there about e-commerce. This is the first one that I have found that speaks directly to the small business owner. Ms. Langer only includes pertinent vocabulary and doesn't overwhelm the reader with acronyms. She speaks to real people. I recomend this book for those who have gotten lost in the hype of e-commerce. This book will lift you out of the acronym soup and paint a clear picture of what the web can and can't do for you.

Why wasn't this book out a year ago when I got conned by a Web "consultant"? The chapter that explains how to work with consultants could have prevented me from making a very costly mistake! This book has TONS of information that explains what the Web is and how it can benefit a small business in plain English terms that anyone can understand. It also provides lots of tips for building a Web site -- even some info about doing it yourself! And believe it or not, it's even fun to read! Buy it!