Putt's Law and the Successful Technocrat: How to Win in the Information Age [Hardcover]

Archibald Putt (Author)

Book Description

ISBN-10: 0471714224 | ISBN-13: 978-0471714224 | Publication Date: April 28, 2006 | Edition: 1

"Technology is dominated by two types of people: those who understand what
they do not manage, and those who manage what they do not understand."
—Putt's Law

Early Praise for Putt's Law and the Successful Technocrat:

"This is management writing the way it ought to be. Think Dilbert, but with
a very big brain. Read it and weep. Or laugh, depending on your current job
situation."
—Spectral Lines, IEEE Spectrum, April 2006

"It's a classic. It reads at first like humor, but one eventually realizes
that it's all true. The first edition changed my life. I loaned my copy to
a subordinate at IBM, and he didn't return it to me until he was my boss."
—Dave Thompson, PhD, IBM Fellow (retired), Member National Academy of
Engineering, and IEEE Fellow

"Putt's humor ranges from sharp to whimsical and is always on target.
Readers will be reminded of many personal experiences and of lessons in
life they wish they had learned earlier in their careers."
—Eric Herz, former IEEE executive director and general manager

"Anyone who thinks 'engineering management' is an oxymoron needs to read
this terrific book — then they will know."
—Norman R. Augustine, author of Augustine's Laws and retired Chairman & CEO
of Lockheed Martin Corporation

Putt's Law is as true today as it was when techno-everyman Archibald Putt
first stated it. Now, in Putt's Law and the Successful Technocrat: How to
Win in the Information Age, Putt is back with the unvarnished truth about
success in the modern, technology-driven organization.

As you learn the real rules of the technology world, you'll meet such
characters as the successful technocrat, Dr. I. M. Sharp. You'll find out
how he wrangles career victories from corporate failures, nearly
bankrupting the firm with his projects while somehow emerging the hero.
You'll also meet such unfortunates as Roger Proofsworthy, top-level
perfectionist yet low in the hierarchy, and come to understand how he
assiduously preserves his spot near the bottom of the totem pole.

Whether you work in business, IT, or are a freelance technocrat, you'll
want to study Putt's hard-won wisdom and laugh—all the way to the bank!

Editorial Reviews

Review

"If you like Dilbert, you'll love 'Putt's Law and the Successful Technocrat.'" (Phil Windley's Technometria, March 14, 2007)

"...humorous at times, cynical at times, this book is a must read for those interested in understanding how some technocrats got up in technological hierarchies." (PerlMonks, December 29, 2006)

"The book remains an enjoyable and worthwhile read for anyone affiliated directly or indirectly with high-tech industry." (IEEE History Center Newsletter, November 2006)

"Although Putt's Law is an excellent read for those of us who grew up working in technology companies, it should be required reading in colleges and universities. I refer to both engineering and management programs." (Chip Scale Review, August/September 2006)

"...contemporary and apropos...Putt is a veritable fountain of wisdom." (Civil Engineering, July 2006)

"The book is clever and gently humorous…" (Computing Reviews.com, February 13, 2006)

From the Back Cover

"Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand."
—Putt's Law

Early Praise for Putt's Law and the Successful Technocrat:

"It's a classic. It reads at first like humor, but one eventually realizes that it's all true. The first edition changed my life. I loaned my copy to a subordinate at IBM, and he didn't return it to me until he was my boss."
—Dave Thompson, PhD, IBM Fellow (retired), Member National Academy of Engineering, and IEEE Fellow

"Putt's humor ranges from sharp to whimsical and is always on target. Readers will be reminded of many personal experiences and of lessons in life they wish they had learned earlier in their careers."
—Eric Herz, former IEEE executive director and general manager

"Anyone who thinks 'engineering management' is an oxymoron needs to read this terrific book — then they will know."
—Norman R. Augustine, author of Augustine's Laws and retired Chairman & CEO of Lockheed Martin Corporation

Putt's Law is as true today as it was when techno-everyman Archibald Putt first stated it. Now, in Putt's Law and the Successful Technocrat: How to Win in the Information Age, Putt is back with the unvarnished truth about success in the modern, technology-driven organization.

As you learn the real rules of the technology world, you'll meet such characters as the successful technocrat, Dr. I. M. Sharp. You'll find out how he wrangles career victories from corporate failures, nearly bankrupting the firm with his projects while somehow emerging the hero. You'll also meet such unfortunates as Roger Proofsworthy, top-level perfectionist yet low in the hierarchy, and come to understand how he assiduously preserves his spot near the bottom of the totem pole.

Whether you work in business, IT, or are a freelance technocrat, you'll want to study Putt's hard-won wisdom and laugh—all the way to the bank!

See all Editorial Reviews

Product Details

• Hardcover: 184 pages
• Publisher: Wiley-IEEE Press; 1 edition (April 28, 2006)
• Language: English
• ISBN-10: 0471714224
• ISBN-13: 978-0471714224
• Product Dimensions: 9.3 x 6.4 x 0.7 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.8 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #925,271 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars Putt returns with updated wisdom for the age of the web, June 12, 2006

By 

calvinnme - See all my reviews
(HALL OF FAME REVIEWER)    (VINE VOICE)    (TOP 50 REVIEWER)   

This review is from: Putt's Law and the Successful Technocrat: How to Win in the Information Age (Hardcover)

Putt's laws and their corollaries were published in a series of articles in Research/Development magazine in 1976-1977, and then published in a book in 1981. The work was credited to the pseudonym of Archibald Putt. In this new edition, Putt updates his advice for the age of the web and even adds a few laws given the new technology. Putt's fundamental law is :"Technology is dominated by two types of people: those who understand what they do not manage, and those who manage what they do not understand."

This was not just some cute clever saying that the author concocted. It can actually be logically derived. The author states that the only way to avoid the Peter Principle, which states that in a hierarchy every employee tends to rise to his level of incompetence, is creative incompetence. The author says technology is an anomaly because creative incompetence is common. Among the examples given are Albert Einstein. Einstein was one of those odd individuals who was so unkempt and eccentric that he would never be invited into the management club. Thus he was able to spend his entire career doing theoretical physics - never managing what he understood. The second anomaly is the lack of a competence criterion for technical managers, causing people to manage what they don't understand. These two anomalies together form a "competence inversion", hence Putt's law.

Subsequent articles develop a series of corollaries, all of them witty yet tragically true. Some others are:
"The maximum rate of promotion is achieved at a level of crisis only slightly less that that which will result in dismissal."
"The value of an idea is measured less by its content than by the structure of the heirarchy in which it is pronounced."
"The correct advice to give is the advice that is desired. The desired advice is revealed by the structure of the hierarchy, not by the structure of the technology."
"A successful consultant never gives as much information to his clients as he gets in return."
"Decisions are justified by benefits to the organization: decisions are made by considering benefits to the decision-makers."
"Organizational stagnation occurs when the punishment for success is as large as for failure."
Putt also includes some cogent advice such as Putt's Ploy: "If you must fail, fail big." For example, a scientist in a commercial lab who was supposed to be developing nonfading dyes instead discovers an insect repellant. The question is - is this success or failure? If it was failure then the scientist "failed big".

However, this is not a dry book full of disjoint corollaries and proofs. Instead, Putt illustrates how his laws can be applied to your advantage through two opposing models: Dr. I.M. Sharp and Roger Proofsworthy. Dr. I.M. Sharp is a man of limited technical ability who transforms his corporate failures into personal successes. When his unworkable blue-sky project nearly bankrupts his company, he deftly applies techniques described by Putt and emerges victorious. In contrast is Roger Proofsworthy, who handles all assignments so perfectly and with such ease that he requires neither help nor guidance from management. This "successful invisibility" causes him to toil for years at the lowest level, as taken for granted as a door knob.

In summary, if your job is in technology you must read this book. Putt really won't tell you many things that you didn't know deep down already, but he puts it in such a way that you'll always remember it and be able to put the principles to work in your own career. I highly recommend it.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Putt:The Unknown Technocrat Returns, May 10, 2006

By 

SusanCT - See all my reviews

This review is from: Putt's Law and the Successful Technocrat: How to Win in the Information Age (Hardcover)

If you want to jump-start your technology career, put aside your Peter Drucker, your Tom Peters, and your Marcus Buckingham management tomes. Archibald Putt is back.

Who is Putt? Well, for those of you under 40, the pseudonymous Archibald Putt, Ph.D., penned a series of articles for Research/Development magazine in the 1970s that eventually became the 1981 cult classic Putt's Law and the Successful Technocrat, an unorthodox and archly funny how-to book for achieving tech career success.

In the book, Putt put forth a series of laws and axioms for surviving and succeeding in the unique corporate cultures of big technology companies, where being the builder of the best technology and becoming the top dog on the block almost never mix. His first law, "Technology is dominated by two types of people: those who understand what they do not manage and those who manage what they do not understand," along with its corollary, "Every technical hierarchy, in time, develops a competence inversion," have been immortalized on Web sites around the world.

The first law is obvious, but what's a competence inversion? It means that the best and the brightest in a technology company tend to settle on the lowest rungs of the corporate ladder-where things like inventing and developing new products get done-while those who manage what they cannot hope to make or understand float to the top (see Putt's first law, above, and a fine example of Putt's law in action in the editorial, "Is Bad Design a Nuisance?").

Other Putt laws we love include the law of failure: "Innovative organizations abhor little failures but reward big ones." And the first law of invention: "An innovated success is as good as a successful innovation."

Now Putt has revised and updated his short, smart book, to be released in a new edition by Wiley-IEEE Press (http://www.wiley.com/ieee) at the end of this month. There have been murmurings that Putt's identity, the subject of much rumormongering, will be revealed after the book comes out, but we think that's unlikely. How much more interesting it is to have an anonymous chronicler wandering the halls of the tech industry, codifying its unstated, sometimes bizarre, and yet remarkably consistent rules of behavior.

This is management writing the way it ought to be. Think Dilbert, but with a very big brain. Read it and weep. Or laugh, depending on your current job situation.

4 of 4 people found the following review helpful:

5.0 out of 5 stars How to Succeed in Business With a Sense of Humor, June 5, 2006

By 

R. Brancazio (New York, NY) - See all my reviews
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This review is from: Putt's Law and the Successful Technocrat: How to Win in the Information Age (Hardcover)

"Putt's Law" was recommended to me as a "fun read" by an old friend who toiled for many years in the computer industry. At first glance, the book seems to be primarily a collection of witty "laws" and whimsical situations describing life in the world of high technology. (My personal favorite: Putt's corollary to the famous dictum, "those who cannot remember the past are condemned to repeat it" - i.e., "every time history repeats itself, the price goes up.")
I was pleased to discover that this book is as wise as it is witty. Its observations about the achievement of success in the world of high-tech business are right on target, and it is full of sage advice on how to survive and prosper as an engineer or manager. I would certainly recommend it as a useful guide to young men and women who are just entering the field, as well as to older readers who have seen it all. Thank you Archibald Putt, whoever you are!