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During fifteen years in marketing for Zondervan and Thomas Nelson publishers, Greg Stielstra oversaw marketing for numerous bestsellers, including The Purpose-Driven Life. He currently works as EVP and Director of Integrated Delivery for The Buntin Group. He lives in Franklin, Tennessee, with his wife, Amy, and their three children.
I'm reading the book now and it has opened my eyes to the WORK I must do in order to create more sales, but what I want to know is, does it work? Read morePublished 5 months ago by DEBRA M. KELLER
The best book I've ever read on marketing. Provides very practical information to help anyone wishing to launch and market an organization, sell a book, or anything needing to make... Read morePublished 7 months ago by Jane B. Wilkerson
I put the recommendations into practice and have had 50% success. The success came with the people wanting a free updated copy of a book that they had purchased. Read morePublished on May 29, 2011 by writer2050
PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Want to stop wasting money in mass marketing... Read more
I really wish you could give 4.5 ratings, because it wasn't quite a 5! I choose four because it was really great and helpful, but it's focus was from a christian marketing... Read morePublished on September 15, 2010 by Terry M. Drake
I like the fire metaphor and agree with the underlying principles. But the book rambles on in sections and the examples used are almost exclusively based on Christians buying... Read morePublished on August 1, 2010 by Graphic Designer
I thought I would love this book. The author is the marketing person behind the book A Purpose Driven Life, one of the more successful book launches in the 21st century. Read morePublished on June 16, 2009 by Joel Warady
This book has changed my ENTIRE LIFE of marketing - buy it before you spend another $ on advertising!Published on April 14, 2008 by Larry Wayne Sutton
Written by the guy who helped Purpose Driven Life sell millions of copies--I would call him credible. And I was not disappointed by what I read. Read morePublished on May 17, 2007 by Victorya Rogers