Customer Reviews

PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

5 star:		(14)
4 star:		(4)
3 star:		(3)
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1 star:		(3)

 

 

A 20th century retailer named John Wanamaker once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Greg Stielstra's book will help keep you from wasting any of your marketing budget. Forged in the challenging world of publisher marketing, the concept of this book is built around the metaphor of starting a fire. Stielstra starts by pointing out the need to isolate the group of consumers most likely to buy. He calls this primary target audience the "driest tinder." Then, instead of spreading your marketing funds broadly, he encourages you to focus your marketing resources on this group (touch them with the match) by giving them a product experience. Then, you "fan the flames" of their enthusiasm by enabling these consumers to become product evangelists. Finally, you collect the consumer data (save the coals) so that the next time you want to communicate with this audience, you can do it effiently.

I read a lot of marketing books. Some are full of philosophical fluff. This one is extremely practical. As technology continues to advance, it will confirm the brilliance of Stielstra's approach by enabling us to follow his advice more cost-effectively. I wholeheartedly recommend this book.

John Sawyer
Chief Strategy Officer
Grey Matter Group

If you are not using the techniques outlined in PryoMarketing now, you will be in the near future. Why? Greg Stielstra discusses why mass advertising and mass marketing are failing to deliver customers via these traditional mediums. With thousands of messages coming at consumers everyday and the wide use of devices such as TIVO what's a marketer to do?

In PryoMarketing readers will learn to begin a marketing campaign with the most likely customers who Stielstra calls the "driest tinder." With numerous references to "fire" throughout the book the point he drives home by using the analogy is that in order to start a fire you don't try to light a log on fire you light the "driest tinder" or the people most likely to be interested in your product or service.

Stielstra discusses in great detail the successful application of this technique in the promotion of Mel Gibson's "Passion of the Christ" and Rick Warren's "The Purpose-Driven Life."

As a book publicist and book marketing expert myself, I can attest to the importance of the valuable information found in PryoMarketing.

Scott Lorenz
President
Westwind Communications
www.westwindcos.com/book

I love this book!

It is timely, practical, and relevant. It must makes sense.

Plus, you get sample the book if you are skeptical at the author's web-page at [...] The entire, unabridged book is available for download in MP3.

I have read a lot of books on marketing. This one has changed my approach.

Greg Stielstra's book on marketing is the best marketing read available today. Don't let the nay-sayers stop you from becoming the best marketing person at your firm. Greg's stuff is cutting edge, period. Buy it and pass it on.

This is not just another book of marketing ideas. It is an easy to read, scientific way of looking at how marketing really works. Like Da Vinci and Gallileo, Stielstra blows away conventional wisdom. The industry threatened by this book the most is not the mass advertisors, but the ad agencies who still push the myth of mass marketing on their clients. Once you have ready this book, imagine how different our media experiences would be if companies used these tactics!

As a part of the marketing department at Zondervan Publishing House, Greg Stielstra has been involved in marketing more than 750 different books including twenty #1 bestsellers and eight books which sold more than a million copies. Now Stielstra is the Vice President of Marketing for Christian Books at Thomas Nelson Publishers. PyroMarketing gives the history of mass marketing and points out the current lack of effectiveness with such techniques.

What if you could change your technique to give relevant messages to the right people then foster their enthusiasm to spread throughout society? It's a technique which doesn't require a large marketing budget-just a focused thoughtful plan. Using the metaphor of fire, Stielstra has boiled the technique that he calls PyroMarketing into four steps: 1) Promote to the people most likely to buy (something he calls finding the driest tender), 2) Give the consumer an experience with your product or service (Touch Them with the Match), 3) Help them tell others (Fan the Flames) and finally 4) Keep a record of who they are (Save the Coals). Each chapter includes a brief summary then thought-provoking questions for the reader to apply PyroMarketing to their own situation.

Thousands of new books are introduced into the market each year-now few of them are actually sold to readers. I believe the technique of PyroMarketing is something many people can apply to their own product development. I highly recommend this book to stimulate and jumpstart your own marketing plans. Whether you are in a business or any other aspect of product creation (such as writing a book), you will want to pay attention to this title. If you are writing a book or a book proposal (http://snipurl.com/bkprosell) to submit to a literary agent or a publisher, you should read PyroMarketing then use the techniques to sharpen and improve your own marketing plans.

I believe such steps will likely improve the results from your marketing efforts. So...1) Get this book 2) Study this book 3) Apply the techniques to your own life. It may make you into one of those PyroMarketing "evangelists" who love the book and want to pass it on to others. If you want to read the introduction from this book, then check out this PDF file: http://snipurl.com/pyroint Stielstra has turned me into one of those "evangelists" for PyroMarketing. I highly recommend this well-written book which contains easy-to-apply techniques.

This book will change the way you think about marketing forever. The world is changing so fast, but the way we market our products is still stuck in the same old routine, mass marketing that doesn't reach out anymore to prospective customers.
The new principles of marketing, described in depth by Greg Stielstra, are easy to grasp and many, especially small companies are already applying them without knowing it. It's simple, so true, and most of all, this book is a great motivator for companies who don't have a large marketing budget. You don't need it, all you need is a terrific product and the 4 pyromarketing priciples! What are you waiting for! Get this book today!

If you want a cutting edge approach to marketing, then this is for you. Pyro Marketing is revolutionary in its' approach to marketing. It is not very often that a person comes along and alters an entire industry and its' philosophical approach to business. Don't be a fool and waste any more time, jump on this band-wagon and start spreading the fire. Bravo! Two thumbs up!

PyroMarketing is one of those books that can turn people's thinking around. It should be talked about the way The Tipping Point was. Stielstra combines that kind of sociological observation with common sense, smart, effective proven techniques, and --what I find most refreshing --a respect for consumers as human beings. A must-read for anyone in marketing or affiliated fields.
Kelly Hughes
President
DeChant-Hughes Public Relations

When I picked up "PyroMarketing" I expected to find another forced metaphor presentation of basic marketing principles.

The book has a bit of that.. but I quickly found the power of Stielstra approach. The 4 steps are presented in contrast to more standard reviews and were easy to follow in a fresh approach to marketing thought.

It's familiar territory, but Stielstra's passion for modern branding and promotion done right, and the examples of the powerful campaigns he reviews have stuck in my mind and ignited a bonfire of ideas for my own projects.

If you want to see a product or new idea catch fire and grow exponentially, "PyroMarketing" is a great place to start.