Top critical review
If you think that a quickie motivational speech is real learning, then this book is for you.
on December 19, 2015
The book starts by stressing the need for more personal accountability and then presents a simple process for asking ourselves questions which will hopefully lead us to make better choices as we work through our day.
The questions take the form, “How (or what) can I do to complete some goal?” For example, “How can I better serve the customer, work with the team, manage my projects, etc.?” By asking these questions, we make ourselves personally accountable. By answering these questions, we become able to make changes for the better within ourselves.
The idea sounds pretty reasonable but is not developed further in any way. I could easily imagine a book that discussed “big picture” topics such as business strategies, organizational roles, team psychology, process improvement, and examples of solid contributions we could make to that bigger picture. Instead, the book’s message and trivial examples steer us away from any real learning and toward personal introspection.
Sadly, this book is simply a series of shallow anecdotes with some lightweight commentary on each. There is no real business information, case studies, or measures of the content’s effectiveness. However, the author does tell us that his question process “seems to work.”
This entire book could have been boiled down to a single one-page article without losing anything. If you're a first-job type young person that hasn't already figured out that maybe you should take work seriously, this book is for you. However, if you're any kind of professional interested in improvement, there isn't anything in this book that you haven't already thought of on your own.
I did notice that the author seems to have little or no substantial business experience. He mentions in his book his days as a young salesman for a training company. In addition, his LinkedIn page lists only five years of work experience as a grain buyer (WTF?). So, rather than being an accomplished businessman with deep insights to offer, the author seems to be a clever salesman who has seized upon something management will buy – a course which directs workers to quit whining. Now, he’s about to sell it to you.
This book is to a college business text as a single gummy bear is to a really good buffet.
- Chapter 36 "Wisdom" is only about a dozen words long.
- Chapter 37 "We Buy Too Many Books" applies to this book.