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Qualitative Market Research: A Practitioner's and Buyer's Guide [Hardcover]

Wendy Gordon (Author), Roy Langmaid (Author)
3.0 out of 5 stars  See all reviews (1 customer review) |

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Product Details

  • Hardcover: 275 pages
  • Publisher: Gower Pub Co; Reprinted edition edition (July 1988)
  • Language: English
  • ISBN-10: 056605115X
  • ISBN-13: 978-0566051159
  • Product Dimensions: 9.6 x 7 x 1 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,520,527 in Books (See Top 100 in Books)

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› Visit Amazon's Wendy Gordon Page
Wendy Gordon
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3.0 out of 5 stars Mixed reactions, December 2, 2011
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This review is from: Qualitative Market Research: A Practitioner's and Buyer's Guide (Hardcover)
The book is okay I guess. It has some valuable information, but it is written as if the writer was trying to win a poetry prize. I was looking for a tool for my work "market research", not some fancy, obviously British, writing. I still recommend the product if you're patient reading a lot of fluff.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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Inside This Book (learn more)
First Sentence:
WHAT IS QUALITATIVE RESEARCH? Read the first page
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Market Research Society, World War, Little Princess, Perfect Mum
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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