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3.0 out of 5 stars Mixed reactions, December 2, 2011
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This review is from: Qualitative Market Research: A Practitioner's and Buyer's Guide (Hardcover)
The book is okay I guess. It has some valuable information, but it is written as if the writer was trying to win a poetry prize. I was looking for a tool for my work "market research", not some fancy, obviously British, writing. I still recommend the product if you're patient reading a lot of fluff.
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Qualitative Market Research: A Practitioner's and Buyer's Guide
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