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4.0 out of 5 stars Great methodological handbook, August 23, 2011
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Jason Miller (Tampa, FL United States) - See all my reviews
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This review is from: Qualitative Media Analysis (Qualitative Research Methods) (Paperback)
Altheide provides a great introduction to Qualitative Content Analysis. He provides step-by-step instructions that even beginners can follow to quickly start their own projects. He also provides examples to help the novice through the process. The only negative I would add is that the book is a little dated now. It doesn't take into account more modern ways of viewing media (such as on the internet) and still advises to use VHS tape to record.
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Qualitative Media Analysis (Qualitative Research Methods)
Qualitative Media Analysis (Qualitative Research Methods) by David L. Altheide (Paperback - March 21, 1996)
$24.00 $16.05
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