Qualitative Methods in Management Research [Paperback]

Evert Gummesson (Author)

Book Description

ISBN-10: 0761920145 | ISBN-13: 978-0761920144 | Publication Date: November 10, 1999 | Edition: 2nd

In the Second Edition of this bestselling book Evert Gummesson presents a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science - where the researcher is both actor and student - as the most advanced and rewarding approach to research. The book is written in an easy-to-read personal style and is laden with examples from academic research, real-world practice and management consultancy.

Editorial Reviews

Review

"Evert Gummesson’s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding." 

(Barney G. Glaser )

"This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the author’s own experiences are particularly helpful." 

(Richard Teare Service Industries Journal )

"Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate." 

(Edward Toomer and Ken Bowen Journal of Operational Research )

Product Details

• Paperback: 264 pages
• Publisher: Sage Publications, Inc; 2nd edition (November 10, 1999)
• Language: English
• ISBN-10: 0761920145
• ISBN-13: 978-0761920144
• Product Dimensions: 8.4 x 5.8 x 0.6 inches
• Shipping Weight: 12.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #656,684 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

4.0 out of 5 stars An Overview, May 14, 2000

By A Customer

This review is from: Qualitative Methods in Management Research (Paperback)

This revised edition of Qualitative Methods in Management Research explores and explains the use of this powerful methodological tool. Evert Gummesson refines the basic ideas from the first edition with conceptual developments, updated literature references and current examples from research and practice. The basic challenge of the book remains: Is research in management disciplines -- leadership, corporate strategy, accounting, marketing, organization theory, quality management and others -- taking advantage of the best scientific methods available? The author's answer is: No! Focusing on case study research and the use of qualitative methods for data collection and analysis, the author analyzes the roles and methods used by academic researchers and management consultants when working with change processes in companies and organizations. Readership - Students, professionals and researchers in management, organization studies and qualitative research methods. Management consultants..