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Qualitative Methods in Management Research

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This revised edition of Qualitative Methods in Management Research explores and explains the use of this powerful methodological tool. Evert Gummesson refines the basic ideas from the first edition with conceptual developments, updated literature references and current examples from research and practice. The basic challenge of the book remains: Is research in management disciplines -- leadership, corporate strategy, accounting, marketing, organization theory, quality management and others -- taking advantage of the best scientific methods available? The author's answer is: No! Focusing on case study research and the use of qualitative methods for data collection and analysis, the author analyzes the roles and methods used by academic researchers and management consultants when working with change processes in companies and organizations. Readership - Students, professionals and researchers in management, organization studies and qualitative research methods. Management consultants..