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4 of 4 people found the following review helpful:
5.0 out of 5 stars
In Plain English,
By A Customer
This review is from: Qualitative Methods for Marketplace Research (Paperback)
This book is a gem because it simplifies the most complicated concepts so that students can use qualitative methods for research effectively. I couldn't have written my dissertation without this text and it's coaching style. I recommend it to anyone who wants a non-jargon approach to research design and analysis.
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Qualitative Methods for Marketplace Research by Shay Sayre (Hardcover - March 16, 2001)
$128.00
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