A structured planning process that systematically incorporates the voice of the customer into product design, Quality Function Deployment (QFD) has proven itself a highly effective development tool for creating globally competitive products - in software, hardware, services, and many other industries. < This book not only explains QFD fundamentals clearly and concisely, it takes you well beyond the basics to provide the advanced techniques, specific information, and concrete examples you need to implement QFD successfully and derive its full benefits. Of course, the book contains detailed information about the House of Quality, the most commonly used QFD matrix that relates customer needs to technical solutions. But rather than stopping there, it goes even further to explore the many possibilities for matrices that you can apply to every phase in product development - including multiple levels of design detail, quality improvement planning, process planning, manufacturing equipment planning, and value engineering planning. In addition, you will find concise, experienced-based guidance on all the practical aspects of implementing QFD from start to finish, including such issues as establishing organizational support, creating a schedule, and gathering customer data. The book also covers QFD's relationship to the product development cycle, as well as its impact on various functions within an organization. Most important, Quality Function Deployment: How to Make QFD Work For You helps you to see QFD as a collection of techniques and processes you can customize and adapt to your own real-life situations.
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Book Description
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From the Back Cover
A structured planning process that systematically incorporates the voice of the customer into product design, Quality Function Deployment (QFD) has proven itself a highly effective development tool for creating globally competitive products - in software, hardware, services, and many other industries.
This book not only explains QFD fundamentals clearly and concisely, it takes you well beyond the basics to provide the advanced techniques, specific information, and concrete examples you need to implement QFD successfully and derive its full benefits.
Of course, the book contains detailed information about the House of Quality, the most commonly used QFD matrix that relates customer needs to technical solutions. But rather than stopping there, it goes even further to explore the many possibilities for matrices that you can apply to every phase in product development - including multiple levels of design detail, quality improvement planning, process planning, manufacturing equipment planning, and value engineering planning.
In addition, you will find concise, experienced-based guidance on all the practical aspects of implementing QFD from start to finish, including such issues as establishing organizational support, creating a schedule, and gathering customer data. The book also covers QFD's relationship to the product development cycle, as well as its impact on various functions within an organization.
Most important, Quality Function Deployment: How to Make QFD Work For You helps you to see QFD as a collection of techniques and processes you can customize and adapt to your own real-life situations.
"This is far and away the best book on QFD, a book that is very much needed by American and European industry."
- Don Clausing, Bernard M. Gordon Adjunct Professor of Engineering Innovation and Practice Massachusetts Institute of Technology
0201633302B04062001
About the Author
Lou Cohen, a well-known QFD practitioner, has spent 35 years as a product developer and quality manager in the computer industry. He is now a freelance consultant working with clients to apply QFD to products as diverse as laundry detergent, software, office furniture, credit card services, and medical instruments.
0201633302AB04062001
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Most Helpful Customer Reviews
23 of 24 people found the following review helpful:
5.0 out of 5 stars
The best practitioner's guide to QFD I've seen.,
By A Customer
This review is from: Quality Function Deployment: How to Make QFD Work for You (Hardcover)
I am (among other things) a recognized QFD "Subject Matter Expert" within Xerox Corp. I've read any number of QFD books and academic papers on the topic, and lead/facilitated several major QFD projects. Cohen's book best mirrors my own experiences in using QFD effectively, and is the book I most often recommend to someone who is new to QFD but wants to actually use the process. Cohen plainly has considerable experience in actually using QFD, and clearly shares his own experiences, from the mundane (not counting on computer display tools in meetings) to the sublime (the use and importance of contextual inquiry; the importance of personality mix in the QFD team selection). Cohen's writing style is excellent - very readable, even entertaining, but always clear and informative. Highly recommended
12 of 12 people found the following review helpful:
5.0 out of 5 stars
Best Practitioners Reference to QFD I've found,
By Brett Michael Roberts (Renton, WA USA) - See all my reviews
This review is from: Quality Function Deployment: How to Make QFD Work for You (Hardcover)
I found the Cohen book to be the reference to Quality Function Deployment that I have been looking for. Unlike many of the Japanese books on the subject that have been translated to english, Cohen's book provides a comprehensive look at the subject of QFD, from the history of QFD through the final chapters that guide one through the mechanics of conducting a QFD study. I particularly like the no-nonsense writing style and the step-by-step approach taken to explain the method without going into tediously technical details about all the potential mathematics involved. This is the first book that I have found on the subject of QFD that I could actually USE to complete a QFD study. I also found that the method described is not dependent on any specific QFD software, but works with any of the 3 QFD software packages that I use. If you have to have just one reference for Quality Function Deployment, this is the book I would choose.
17 of 19 people found the following review helpful:
2.0 out of 5 stars
More examples please,
Amazon Verified Purchase(What's this?)
This review is from: Quality Function Deployment: How to Make QFD Work for You (Hardcover)
I, an engineer turned marketer, love to learn by example. Stop telling me about how it works...show me.THE COMPLETE LACK OF SAMPLES was very disappointing. I feel my understanding would have been much deeper if the author had walked through hypothetical/real examples. The book does a reasonably good job describing the various steps of performing the QFD process. Samples would have made it much richer.
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Inside This Book
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First Sentence:
Over the last twenty years, companies in the United States have moved toward new styles of doing business, based on overseas competitive pressures, the needs of global economics, and the advances of technology. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
easy font management, prioritization matrix method, many page styles, total raw weight, substitute quality characteristic, satisfaction performance goals, customer satisfaction performance, affinity diagram process, satisfaction performance level, customer phrases, concept selection process, tree diagram process, affinity diagram method, technical correlations, conference room interviews, planning matrix, raw weights, normalized importance, complaint databases, row items, team judgments, customer attributes, competitive benchmarks, technical response, quality function deployment Key Phrases - Capitalized Phrases (CAPs): (learn more)
House of Quality, Improvement Ratio, Contextual Inquiry, Don Clausing, Quality Function Deployment, Construct Matrix, United States, Bob King, Ordinal Importance, Matrix Diagram, Post-it Notes, Total Quality Management, Estimator Chart, Yoji Akao, Larry Sullivan, Stuart Pugh, Weighted Average Performance, Competitive Performance, Competitive Satisfaction Performance, Priorities Competitive Benchmarks Targets Diagram, Productivity Press, Improvement Difference, Quality Progress, Digital Equipment Corporation, Easy Font Management Offers New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Over the last twenty years, companies in the United States have moved toward new styles of doing business, based on overseas competitive pressures, the needs of global economics, and the advances of technology. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
easy font management, prioritization matrix method, many page styles, total raw weight, substitute quality characteristic, satisfaction performance goals, customer satisfaction performance, affinity diagram process, satisfaction performance level, customer phrases, concept selection process, tree diagram process, affinity diagram method, technical correlations, conference room interviews, planning matrix, raw weights, normalized importance, complaint databases, row items, team judgments, customer attributes, competitive benchmarks, technical response, quality function deployment Key Phrases - Capitalized Phrases (CAPs): (learn more)
House of Quality, Improvement Ratio, Contextual Inquiry, Don Clausing, Quality Function Deployment, Construct Matrix, United States, Bob King, Ordinal Importance, Matrix Diagram, Post-it Notes, Total Quality Management, Estimator Chart, Yoji Akao, Larry Sullivan, Stuart Pugh, Weighted Average Performance, Competitive Performance, Competitive Satisfaction Performance, Priorities Competitive Benchmarks Targets Diagram, Productivity Press, Improvement Difference, Quality Progress, Digital Equipment Corporation, Easy Font Management Offers New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 15
books:
See all 15 books this book cites
65
books
cite this book:
See all 65 books citing this book
- QFD: Quality Function Deployment - Integrating Customer Requirements into Product Design by Yoji Akao on 6 pages
- Quality Engineering Using Robust Design by Madhav S. Phadke on page 91, page 194, and Back Matter
- The Memory Jogger Plus + Featuring the Seven Management and Planning Tools by Michael Brassard on page 67, and Back Matter
- The Voice of the Customer (Report No 92-106) by Abbie Griffin on page 295, and Back Matter
- Structured Systems Analysis: Tools and Techniques (IST databooks) by Chris Gane in Front Matter, and page 335
See all 15 books this book cites
- The PDMA ToolBook 2 for New Product Development by Paul Belliveau on page 167, page 198, and page 329
- Advanced Quality Function Deployment by Fiorenzo Franceschini on page 114, page 117, and page 125
- Tolerance Design: A Handbook for Developing Optimal Specifications by Clyde M. Creveling on page 24, page 29, and page 34
- Service Design for Six Sigma: A Roadmap for Excellence by Basem El-Haik on page 111, and Back Matter
- The Quality 75 by John Bicheno on page 21, and page 92
See all 65 books citing this book
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