The DVD includes the following videos:
1 - Understanding Quality Clicks Over Quantity
Focusing on clicks that convert is more important than just the concept of getting a high CTR (Click Through Rate). The problem most beginners face is they are taught to use a keyword tool and just start adding tons and tons of keywords into the Adwords keyword list and Walla, some magical conversions will happen. Wrong! Until you stop shooting at an imaginary bulls eye and entering useless keywords, you will only realize why you are not getting the conversions you want.
2 - Test Example and Brainstorming
In this video, we'll take a test product example so you can better understand how we are doing this. Understanding what you are promoting will allow you to get into the perspective of what people are tying into the 'net.
3 - Keyword Tools to help you
You'll learn what keyword tools are available to you that we'll be using to get started.
4 - Creating a Google Adwords account
By now you would have been taught through the other videos what you need to understand before you jump in, so now you can jump in. In this video, we'll start showing you how to get your account setup. Google makes it easy to create an account quickly.
5 - Creating a Google Adwords Campaign and Ad Groups.
Let's start creating an actual Adwords Campaign and Ad Group shall we? You'll learn the basics between certain Adwords features that may increase or even decrease your conversions. We'll talk about Search vs. Content networks, keyword lists, creating your ads, how to block certain countries due to fraud, and much more.
6 - Tweaking your Campaign and Ad Group
Once your Adwords Campaigns are ready and traffic is coming in, you still have to tweak it for improvement to save money and improve results. There are several things you can do to improve your click-through ratings, conversions, etc, and we'll talk about that in this video.
