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Quality Wars: The Triumphs and Defeats of American Business [Hardcover]

Jeremy Main (Author)
5.0 out of 5 stars  See all reviews (1 customer review)


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Book Description

March 28, 1994
The quality revolution in American industry, now more than a decade old, has produced an avalanche of books, but this is the first in-depth study reporting the struggles from inside the companies that have attempted large-scale improvement efforts. Jeremy Main has interviewed more than a dozen chief executives, all of whom have managed quality programs, including Charles Clough of Nashua, Robert Galvin of Motorola, James Hagen of Conrail, Roger Milliken of Milliken, Ray State of Analog Devices, and John Young of Hewlett-Packard, in addition to hundreds of other senior executives, workers, labor representatives, city officials, military officers, and hospital administrators. Through their experiences, Main reveals what works and what doesn't work when an organization attempts the transforming leap into Total Quality Management. Their message comes through loud and clear: it is a tough battle, but persistence can win priceless rewards.

The notable successes at BancOne, L.L. Bean, Ford, Hewlett-Packard, Motorola, Saturn, Solectron, and Xerox prove it. However, Main shows that Motorola and Hewlett-Packard, among the earliest and best practitioners of total quality, are still finding obstacles to overcome. And some other early converts, such as Florida Power & Light, have stumbled badly along the way. Main's vivid descriptions of these setbacks capture the difficulties inherent in implementing a total quality system. His dramatic accounts of success and failure at companies such as Milliken and Intel convey valuable knowledge that is otherwise gained only by actual experience.

The way to achieve the "new quality" of today, Main shows, is through a full commitment to TQM. He reveals through the experiences of these companies that TQM is not just a management tool, as it has often been used, but a management philosophy that is indispensable in attaining a high level of quality-- now a requisite for competing successfully. With the collaboration of the Juran Institute, Main demonstrates how TQM has transformed companies by improving quality at all levels. The accounts of these triumphs are direct evidence that world-class quality is attainable by American industry, and will inspire and point the way for executives, managers, and government officials in their timeless pursuit of total quality.


Editorial Reviews

From Publishers Weekly

What is quality? How can we achieve and sustain it? In this impressive study, Main, formerly a Fortune magazine editor, focuses on total quality management's (TQM) quest for the "holy grail." Main's coverage of the need for TQM is intriguing. As American corporations grew bigger and older, they became self-destructive, he notes. Studying some key TQM corporations and leaders (Roger Milliken; Motorola's Robert Galvin) in depth, he also examines ways in which TQM can be harnessed by government and the professions. "Fumblers" (corporations that "have been trying for quality for years without succeeding") are also profiled. Main, weaving a rich tapestry free of statistics and math, has provided a sophisticated view of TQM.
Copyright 1994 Reed Business Information, Inc.

From Booklist

Although long revered in Japan, quality guru W. Edwards Deming remained almost anonymous in the U.S. until recently. Ironically, Joseph M. Juran, who some argue deserves even more credit than Deming for the "quality revolution," is still relatively unknown. The Juran Institute is his consulting firm specializing in total quality management (TQM) systems. Under the institute's auspices, Main, a former member of Fortune's board of editors, reports on the status of TQM in the U.S. today. Having interviewed hundreds who have been involved with implementing TQM within their own organizations, Main documents successes and, more important, failures in the effort to improve quality and change thinking. Even some of those who were successful early on continue to find obstacles; others have suffered letdowns after their initial bursts of enthusiasm. In what may be one of the most important of the many books on quality, Main shows others how to learn from those efforts. David Rouse

Product Details

  • Hardcover: 382 pages
  • Publisher: Free Press; 1 edition (March 28, 1994)
  • Language: English
  • ISBN-10: 0029166845
  • ISBN-13: 978-0029166840
  • Product Dimensions: 9.5 x 6.4 x 1.3 inches
  • Shipping Weight: 1.7 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,362,113 in Books (See Top 100 in Books)

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1 of 1 people found the following review helpful:
5.0 out of 5 stars Wanna know the truth ?, September 14, 2003
By 
Balaji S. Reddie (Pune, Maharashtra India) - See all my reviews
This review is from: Quality Wars: The Triumphs and Defeats of American Business (Hardcover)
Jeremy Main minces no words in outlining the triumphs and defeats ( so-called ) of the TQM efforts made by different companies . He has gone to the depth of understanding why these efforts fail or succeed . The backing of the Juran Institute in this endavour only adds to the credibility of this effort . Recently Dr. Juran ( on the 26th of Feb 2002 ) declared publicly that Jeremy Main was one of the two journalists who really understood Quality Management in it's entirety . All in all - a very good read .
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Inside This Book (learn more)
First Sentence:
In the beginning came disbelief. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
telephone conversation with the author, total quality performance, tape division, interview with the author, hoshin planning, quality seminar, dynamic brakes, quality campaign, national demonstration project, tenfold improvement, quality director, vice president for quality
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, New York, Air Force, First Chicago, Midwest Express, Analog Devices, Big Three, Harvard Plan, Juran Institute, Banc One, Southern Pacific, Bob Galvin, Buick City, Florida Power, Roger Milliken, Union Pacific, General Motors, Ponce de Leon, Santa Teresa, University of Michigan, World War, Six Sigma, Consumer Reports, John Young, San Diego
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