"Quantifying the User Experience will make a terrific textbook for any series of UX research courses…I highly recommend this book to anyone who wants to integrate quantitative data into their UX practice."--Technical Communication, May 2013 "…as a whole, it provides a pragmatic approach to quantifying UX, without oversimplifying or claiming too much. It delivers what it promises. This book is valuable for both practitioners and students, in virtually any discipline. It can help psychologists transfer their statistical knowledge to UX practice, practitioners quickly assess their envisioned design and analysis, engineers demystify UX, and students appreciate UX’s merits."--ComputingReviews.com, March 19, 2013 "The most unique contributions of this book are the logic and practicality used to describe the appropriate application of those measures…Sauro and Lewis strike a perfect balance between the complexity of statistical theory and the simplicity of applying statistics practically. Whether you wish to delve deeper into the enduring controversies in statistics, or simply wish to understand the difference between a t-test and Chi-square, you will find your answer in this book. Quantifying the User Experience is an invaluable resource for those who are conducting user research in industry."--User Experience, Vol. 13, Issue 1, 1st Quarter "Written in a conversational style for those who measure behavior and attitudes of people as they interact with technology interfaces, this guide walks readers through common questions and problems encountered when conducting, analyzing, and reporting on user research projects using statistics, such as problems related to estimates and confidence intervals, sample sizes, and standardized usability questionnaires. For readers with varied backgrounds in statistics, the book includes discussion of concepts as necessary and gives examples from real user research studies. The book begins with a background chapter overviewing common ways to quantify user research and a review of fundamental statistical concepts. The material provides enough detail in its formulas and examples to let readers do all computations in Excel, and a website offers an Excel calculator for purchase created by the authors, which performs all the computations covered in the book. An appendix offers a crash course on fundamental statistical concepts."--Reference and Research Book News, August 2012, page 186-7
About the Author
Jeff Sauro is a six-sigma trained statistical analyst and founding principal of Measuring Usability LLC. For fifteen years he’s been conducting usability and statistical analysis for companies such as PayPal, Walmart, Autodesk and Kelley Blue Book or working for companies such as Oracle, Intuit and General Electric.
Jeff has published over fifteen peer-reviewed research articles and is on the editorial board of the Journal of Usability Studies. He is a regular presenter and instructor at the Computer Human Interaction (CHI) and Usability Professionals Associations (UPA) conferences.
Jeff received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management & Technology and B.S. in Television, Radio and Film from Syracuse University. He lives with his wife and three children in Denver, CO.
Dr. James R. (Jim) Lewis is a senior human factors engineer (at IBM since 1981) with a current focus on the design and evaluation of speech applications and is the author of Practical Speech User Interface Design. He is a Certified Human Factors Professional with a Ph.D. in Experimental Psychology (Psycholinguistics), an M.A. in Engineering Psychology, and an M.M. in Music Theory and Composition. Jim is an internationally recognized expert in usability testing and measurement, contributing (by invitation) the chapter on usability testing for the 3rd and 4th editions of the Handbook of Human Factors and Ergonomics and presenting tutorials on usability testing and metrics at various professional conferences.
Jim is an IBM Master Inventor with 77 patents issued to date by the US Patent Office. He currently serves on the editorial boards of the International Journal of Human-Computer Interaction and the Journal of Usability Studies, and is on the scientific advisory board of the Center for Research and Education on Aging and Technology Enhancement (CREATE). He is a member of the Usability Professionals Association (UPA), the Human Factors and Ergonomics Society (HFES), the Association for Psychological Science (APS) and the American Psychological Association (APA), and is a 5th degree black belt and certified instructor with the American Taekwondo Association (ATA).