|
||||||||||||||||||||||||||||||||||||||
|
2 Reviews
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
0 of 1 people found the following review helpful:
5.0 out of 5 stars
Maria
This is a great book for understanding how the world of Marketing research and data analisis work. It helped me understand how to play with the information available in order to get a good analisis.
Published 6 months ago by Maria Luisa
|
 |
9 of 9 people found the following review helpful:
3.0 out of 5 stars
Logits circa 1990
I would have appreciated the (very solid) book more if Maddala hadn't published a book about limited-dependent-variable models back in 1983, and there'd been no progress in the field since then. It's 2006, and the book feels outdated and narrow in scope as an econometrics text. Oh, and it's just that: invoking marketing research in the title looks like a sales gimmick...
Published on September 28, 2006 by Dimitri Shvorob
|
|
Most Helpful First | Newest First
|
|
9 of 9 people found the following review helpful:
3.0 out of 5 stars
Logits circa 1990,
This review is from: Quantitative Models in Marketing Research (Hardcover)
I would have appreciated the (very solid) book more if Maddala hadn't published a book about limited-dependent-variable models back in 1983, and there'd been no progress in the field since then. It's 2006, and the book feels outdated and narrow in scope as an econometrics text. Oh, and it's just that: invoking marketing research in the title looks like a sales gimmick to me.
0 of 1 people found the following review helpful:
5.0 out of 5 stars
Maria,
By Maria Luisa (EAGLE PASS, TEXAS, US) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Quantitative Models in Marketing Research (Paperback)
This is a great book for understanding how the world of Marketing research and data analisis work. It helped me understand how to play with the information available in order to get a good analisis.
|
|
Most Helpful First | Newest First
|
|
Quantitative Models in Marketing Research by Philip Hans Franses (Hardcover - August 27, 2001)
$96.00
In Stock | |
 
| ||
