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4 of 6 people found the following review helpful:
5.0 out of 5 stars
THE WAY TO KEEP CUSTOMERS. READ THIS BOOK,
By jrother@vnet.ibm.com (Colombia) - See all my reviews
This review is from: The Quest for Loyalty: Creating Value Through Partnerships (Harvard Business Review Book) (Hardcover)
This book is great. We read it in the management team in our company. It gave focus to our customer satisfaction strategy. It is easy to read, and the examples given are very appropiated.
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The Quest for Loyalty: Creating Value Through Partnerships (Harvard Business Review Book) by Frederick F. Reichheld (Hardcover - November 1, 1996)
Used & New from: $0.01
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