Questionnaire Design, Interviewing and Attitude Measurement [Hardcover]

A. N. Oppenheim (Author)

Book Description

Publication Date: July 1992 | ISBN-10: 1855670437 | ISBN-13: 978-1855670433

This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys.

--This text refers to the Paperback edition.

Product Details

• Hardcover: 303 pages
• Publisher: Pinter Pub Ltd (July 1992)
• Language: English
• ISBN-10: 1855670437
• ISBN-13: 978-1855670433
• Product Dimensions: 9.5 x 6.5 x 1 inches
• Shipping Weight: 1.4 pounds
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,314,202 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

4.0 out of 5 stars A Thorough Resource, August 10, 2006

By 

T. Hooper "thdizzy" (Osaka, Japan) - See all my reviews
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This review is from: Questionnaire Design, Interviewing and Attitude Measurement (Paperback)

I bought this book on a recommendation from my professor. The task that I had to do was to design a questionnaire for a research project I am working on. To be honest, I didn't know where to begin, which is why I picked this up.

This book is quite thorough in its approach to questionnaire design. In fact, it is so thorough that I didn't have time to follow all of the steps. To be honest, this book is written from an institutional point of view. If you're like me, a student who needs to complete a questionnaire by next week, then you'll be able to benefit from the sections on item writing and data analysis. However, you won't be able to get as much peer review and pilot testing data as this book recommends. I would probably recommend this if you have a lot of time to prepare your questionnaires or if you are working for an institution such as a university or a company with the resources to carry out the pilot testing recommended here.

3 of 7 people found the following review helpful:

3.0 out of 5 stars A Second View, November 5, 2006

By 

Vital Amilcar Silva Neto - See all my reviews
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This review is from: Questionnaire Design, Interviewing and Attitude Measurement (Paperback)

I bought this book, as a indication of my professor at university, because i had to start a questionnaire regarding my field search to my thesis, as i was a complete begginer in the field of quastionnaires, it gave me a overview of the main problems during the process of starting one, evaluate and also about thinking on small details of the questionnaire that might do a difference in the outcome of it.

But its sort of too widespread, it doenst guide you step by step, to conduct what you want, anyway i indicate it, but beeing aware that is not a perfet book to begginers