Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don't know" or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.
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"The book is virtually a treasure chest for the survey methodologist and the survey practitioner."
(Journal of Official Statistics )
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Reprint of a classic,
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This review is from: Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context (Paperback)
Although this is just a reprint of the book by the same name published back in 1981, it's still a classic on survey research methodology. If you think writing a good survey is easy, you really need to take a look at this book. The table of contents include: 1) Scope and Method, 2) Question Order and Response Order, 3) Open Versus Closed Questions, 4) The Assessment of No Opinion, 5) The Fine Line Between Attitudes and Nonattitudes, 6) Measuring a Middle Position, 7) Balance and Imbalance in Questions, 8) The Acquiescence Quagmire, 9) Passionate Attitudes: Intensity, Centrality, and Committed Action, 10) Attitude Strength and the Concept of Crystallization, 11) Tone of Wording, 12) Some Final Thoughts on Survey Research and Research on Surveys
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Inside This Book
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First Sentence:
Despite repeated criticisms, polls and surveys continue to flourish in number and influence. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
counterargument form, specific strength measures, attitude strength measures, abortion item, politics item, divorce item, substantive counterargument, reinterview subsamples, filtered form, rapport effects, serious fuel shortage, reporter item, attitude crystallization, union item, middle alternative, law requiring people, fuel item, centrality measure, social conditions for crime, crystallized attitudes, closed alternatives, intensity item, double agreement, subjective strength, housing item Key Phrases - Capitalized Phrases (CAPs): (learn more)
Trade Act, United States, General Social Survey, Monetary Control Bill, Agree Disagree, Detroit Area Study, Election Studies, South Vietnamese, National Opinion Research Center, Survey Research Center, University of Michigan, Method of Analysis, Philip Converse, Spring National, The New York Times, Individuals Social, Phi Most, World War New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Despite repeated criticisms, polls and surveys continue to flourish in number and influence. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
counterargument form, specific strength measures, attitude strength measures, abortion item, politics item, divorce item, substantive counterargument, reinterview subsamples, filtered form, rapport effects, serious fuel shortage, reporter item, attitude crystallization, union item, middle alternative, law requiring people, fuel item, centrality measure, social conditions for crime, crystallized attitudes, closed alternatives, intensity item, double agreement, subjective strength, housing item Key Phrases - Capitalized Phrases (CAPs): (learn more)
Trade Act, United States, General Social Survey, Monetary Control Bill, Agree Disagree, Detroit Area Study, Election Studies, South Vietnamese, National Opinion Research Center, Survey Research Center, University of Michigan, Method of Analysis, Philip Converse, Spring National, The New York Times, Individuals Social, Phi Most, World War New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 52
books:
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30
books
cite this book:
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- Gauging Public Opinion by Hadley Cantril on 4 pages
- Public Opinion by Carroll J. Glynn on 4 pages
- Methods of Social Research, 4th Edition by Kenneth Bailey in Back Matter (1), and Back Matter (2)
- Social Psychology by Elliot Aronson in Back Matter (1), and Back Matter (2)
- Art of Asking Questions (Studies in Public Opinion) by Stanley Payne on page 3, and Back Matter
See all 52 books this book cites
- Polling Matters: Why Leaders Must Listen to the Wisdom of the People by Frank Newport on page 221, and page 250
- Organizational Needs Assessments: Design, Facilitation, and Analysis by Samuel B. McClelland on page 137, and Back Matter
- Constructing Questions for Interviews and Questionnaires: Theory and Practice in Social Research by William Foddy in Back Matter
- A Solution to the Ecological Inference Problem by Gary King in Back Matter
- Approaches to Social Research by Royce Singleton in Back Matter
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