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11 of 11 people found the following review helpful:
5.0 out of 5 stars
Reprint of a classic,
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This review is from: Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context (Paperback)
Although this is just a reprint of the book by the same name published back in 1981, it's still a classic on survey research methodology. If you think writing a good survey is easy, you really need to take a look at this book. The table of contents include: 1) Scope and Method, 2) Question Order and Response Order, 3) Open Versus Closed Questions, 4) The Assessment of No Opinion, 5) The Fine Line Between Attitudes and Nonattitudes, 6) Measuring a Middle Position, 7) Balance and Imbalance in Questions, 8) The Acquiescence Quagmire, 9) Passionate Attitudes: Intensity, Centrality, and Committed Action, 10) Attitude Strength and the Concept of Crystallization, 11) Tone of Wording, 12) Some Final Thoughts on Survey Research and Research on Surveys
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Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context by Howard Schuman (Paperback - March 1, 1996)
$70.00 $51.26
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