Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context (Quantitative Studies in Social Relation)

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ISBN-13: 978-0761903598
ISBN-10: 0761903593
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Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context (Quantitative Studies in Social Relation) + Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires + Survey Methodology
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Editorial Reviews

Review

"The book is virtually a treasure chest for the survey methodologist and the survey practitioner." 

(Journal of Official Statistics)

About the Author

Stanley Presser is interested in the interface between social psychology and survey measurement. His research focuses on questionnaire design and testing, the accuracy of survey responses, nonresponse, and ethical issues stemming from the use of human subjects. His books include Questions and Answers in Attitude Surveys (with Howard Schuman), Survey Questions (with Jean Converse), and Survey Research Methods (with Eleanor Singer). In addition to being professor of sociology, he teaches in the Joint Program in Survey Methodology, which he founded in 1992 with colleagues at the University of Michigan and Westat, Inc. He has served as editor of Public Opinion Quarterly, was president of the American Association for Public Opinion Research, and is an elected fellow of the American Statistical Association. Presser was director of the Maryland Survey Research Center from 1989 to 2000.
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Product Details

  • Series: Quantitative Studies in Social Relation
  • Paperback: 392 pages
  • Publisher: SAGE Publications, Inc (March 1, 1996)
  • Language: English
  • ISBN-10: 0761903593
  • ISBN-13: 978-0761903598
  • Product Dimensions: 6 x 0.9 x 9 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,179,055 in Books (See Top 100 in Books)

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12 of 12 people found the following review helpful By Edward Torpy VINE VOICE on May 22, 2001
Format: Paperback
Although this is just a reprint of the book by the same name published back in 1981, it's still a classic on survey research methodology. If you think writing a good survey is easy, you really need to take a look at this book. The table of contents include: 1) Scope and Method, 2) Question Order and Response Order, 3) Open Versus Closed Questions, 4) The Assessment of No Opinion, 5) The Fine Line Between Attitudes and Nonattitudes, 6) Measuring a Middle Position, 7) Balance and Imbalance in Questions, 8) The Acquiescence Quagmire, 9) Passionate Attitudes: Intensity, Centrality, and Committed Action, 10) Attitude Strength and the Concept of Crystallization, 11) Tone of Wording, 12) Some Final Thoughts on Survey Research and Research on Surveys
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2 of 2 people found the following review helpful By John M. Ford on May 28, 2012
Format: Paperback
This is a useful historical reference for those who design and use questionnaires in their research. Schuman and Presser's book summarizes research through the 1980s on how different question wording and question ordering can affect the results of survey research. The ten primary chapters are based on survey methods journal articles written by the authors and their colleagues. The book discusses the following topics:

- Effects of different question orderings
- Effects of ordering response options in different ways
- Open versus closed questions
- "Don't know" responses of various forms
- Asking balanced questions that do not favor one response over another
- Survey participant passivity and acquiescence
- The perceived "tone" of survey questions

The book is recommended for survey researchers who think carefully about the unanticipated effects question wording can have on their survey data. The research has become dated, so should be supplemented by current articles in journals by the American Association for Public Opinion Research and other related professional organizations. Readers looking for a more current single source on the same topic may prefer Bradburn, Sudman and Wansink's Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires.
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