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The 250 Questions Every Self-Employed Person Should Ask Paperback – January 18, 2010
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About the Author
Top Customer Reviews
As Mihaly writes in the introduction, millions of people are launching small businesses and becoming self-employed. "Thanks to the Internet, home offices now have a presence in nearly every industry. That means, you--as a self-employed person--regardless of your occupation, must learn marketing skills, and then get out there and promote yourself. The marketplace of the self-employed individual used to be their town square or bedroom community, but today, home-based businesses can market to the world."
With practical, easy-to-apply answers, this book covers the gamut of questions from someone getting started to the office to financial and legal aspects to marketing and selling products and services to time, energy and personal considerations plus even managing ongoing success. In the Afterword, she writes, "If you picked up this book, you're already on that path. You've at least begun to visualize your life as a business owner--the biggest hurdle! Everything else can be learned and practiced." (Page 147)
Here's a resource that you will want to highlight and return to again and again for the wisdom packed into its pages. I recommend it.
In fact, it's not too early to get this book if you're just in the thinking stages of your great new business adventure. Or, if you've just been downsized; or, if you have been totally frustrated by trying to fit your round business experience and expertise into too many corporate square job openings. That's really when Mary Mihaly's exhaustive Q&A expertise will be the most beneficial. You'll want to read this book before you make your self-employment move. Or, as soon after as possible. Sandra E. Lamb, author of How to Write It.