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The Quick Brown Fox Jumps Over the Lazy Dog [Cards]

Fabio Prata , Flavia Nalon
4.1 out of 5 stars  See all reviews (7 customer reviews)

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Book Description

August 1, 2010

A typeface memory game. With twenty-five pairs of cards, each presenting a different type family, this is a very stylish and interesting typographic concentration game. The kit includes a typographical glossary with the main terms used in typography as well as a text about the evolution of type design, locating in history each one of the fonts used in the game.


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The Quick Brown Fox Jumps Over the Lazy Dog + Creative Workshop: 80 Challenges to Sharpen Your Design Skills
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Editorial Reviews

About the Author

Fábio Prata and Flávia Nalon are founders of ps.2 arquitetura + design, a São Paulo, Brazil based design studio that creates and develops graphic design projects for print and digital media. They are mainly involved on projects within the cultural field: visual identity, books, catalogs, promotional items and websites. They have been exhibited and published in Brazil, France, England, Germany and Japan, among others, and are winners of two red dot design awards 2009.

Product Details

  • Cards: 60 pages
  • Publisher: BIS Publishers; Crds edition (August 1, 2010)
  • Language: English
  • ISBN-10: 9063692218
  • ISBN-13: 978-9063692216
  • Product Dimensions: 5 x 3.6 x 2.1 inches
  • Shipping Weight: 8.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #253,732 in Books (See Top 100 in Books)

Customer Reviews

4.1 out of 5 stars
(7)
4.1 out of 5 stars
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Most Helpful Customer Reviews
20 of 24 people found the following review helpful
2.0 out of 5 stars a good idea that fails August 22, 2010
Amazon Verified Purchase
This should be a good puzzler but every card uses the same two glyphs, the cap and lower case "a" at a large display size to identify all of the typefaces of the entire deck of cards. Obviously the distinguishing features of few faces can be determine by just the letter a, except perhaps for Caslon and a few others. For instance, Baskerville should show the tail of the cap Q as that is its most unique and distinguishing feature. And there ought to be some interesting clues to help us decode our typeface. Each card includes the pangram, "The quick brown fox jumps over the lazy dog" however, this is in a text size that is too small to truly compare and determine structural features. Also, all of the typefaces are set in contemporary digital fonts that don't necessarily show historical typefaces as well as their original or later metal foundry versions.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Great idea! September 1, 2010
This is a very fun and entertaining memory game. The mix between more classical and traditional designs and some contemporary and display types offers a broad overview of the different typefaces available, so the game starts very easy but then gets harder as it progresses! At the same time it is very informative: the set comes with this concertina folded guide that tells a bit about the history of typography, elements and parts of the letters... Its very nice since they are such a big part of our lives and we seem to know so little about them! Over all, a great idea - for both experts and enthusiasts!
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2 of 2 people found the following review helpful
5.0 out of 5 stars WoW December 19, 2010
By Neid
Amazon Verified Purchase
It is really nice and in a great presentation, this could be a starting point for any designer when they start studying typography.
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