As someone who needs to get access to the RIGHT information, quickly, I found Kate's book incredibly useful!
Tons of "pearls" in Kate's book that will help those of you who need the nuts and bolts of information product creation.
For example: in the section on "Video Series," Kate discusses tools and techniques for recording videos for information products. She goes the extra mile by not just telling the reader what to do, she tells them what tools they can use - and she lists a selection of free tools to boot!
Kate also mentions that information products sell because people are seeking "done for them" type solutions that speak to their top of mind challenges. They are willing to pay for information which is well organized and relevant to solving their most urgent problems.
Kate's book also serves as a reference, it's structured in a way that will help you apply the expertise she offers.
If you are looking for a book to help you launch information products, I definitely recommend this title!