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Quick Guide to the Four Temperaments and Sales: An Introduction to the Groundbreaking Sales Methods
 
 
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Quick Guide to the Four Temperaments and Sales: An Introduction to the Groundbreaking Sales Methods [Paperback]

Brad Cooper (Author)
4.5 out of 5 stars  See all reviews (4 customer reviews)


Out of Print--Limited Availability.



Book Description

January 28, 2003
The Quick Guide to the Four Temperaments and Sales takes sales to a new level! Traditional sales focus on "low-hanging fruit" with a goal of making enough contacts and then hope for some success. In the early 1990s, an ability to focus in on demographics improved the specificity of sales pursuits. Now Groundbreaking Sales™ takes this process one step further: down to the roots, the core needs of your clients and potential clients. Address these and your success is likely to improve significantly.

In order to achieve success in sales, you must understand your clients and yourself. This text introduces the concept of temperament theory and then shows you how to use it to improve your sales. You’ll learn tips to improve how you relate to everyone from clients to coworkers and even how to coordinate your sales team more effectively. The result? More sales (both short term and long term) and a stronger bottom line!


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Editorial Reviews

Review

"A brilliant job introducing distinctions in the sales process that will increase one's ability to influence and persuade others." -- Julie Mallory, Founder, Cognitive Strategies

"A practical sales tool that brings the human element into focus. [These techniques] will fundamentally change the world of selling." -- Kerri Kuhlmann, Director of Market Development, Prosoft Training

"[This book] will enable organizational transformation in customer relations by laying the foundation for one degree of separation." -- Karl Lutke, Implementation Manager, Strategic Business Solutions, Inc.

About the Author

Brad Cooper, MBA, MSPT
Known nationally as the WOW! Catalyst, Brad Cooper has been re-energizing people and organizations since 1992 by packing his programs with solid information delivered with engaging enthusiasm. In addition to holding two master’s degrees, including an MBA, Brad is an award-winning author and a Certified Myers-Briggs Practitioner. During his years as a successful leader in a Fortune 500 company, Brad launched internal entrepreneurial programs and developed unique management systems to help employees better manage themselves (in addition to seeing turnover drop to all-time lows!). A member of the National Speakers Association and the International Federation for Professional Speakers, Brad is a passionate, committed presenter whose audiences consistently rate him among the best they’ve ever heard. Personally, Brad is crazy about his wife of ten years and his three rapidly growing children. In addition, he competes nationally as a runner and triathlete.

Product Details

  • Paperback: 40 pages
  • Publisher: Telos Publications (January 28, 2003)
  • ISBN-10: 0971214468
  • ISBN-13: 978-0971214460
  • Product Dimensions: 10.6 x 8.1 x 0.2 inches
  • Shipping Weight: 4 ounces
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #3,165,608 in Books (See Top 100 in Books)

 

Customer Reviews

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Average Customer Review
4.5 out of 5 stars (4 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

4 of 4 people found the following review helpful:
4.0 out of 5 stars An invaluable tool for interacting with people!, April 28, 2003
By 
Steve Cole (Dallas, Texas) - See all my reviews
This review is from: Quick Guide to the Four Temperaments and Sales: An Introduction to the Groundbreaking Sales Methods (Paperback)
This book is incredible!!! It sheds a new light on how to interact with a variety of people. After reading this book you will truely understand the "different strokes" that "different folks" have and how to effectively communicate with them. Applications of this materail is relevant in your personal life in addition to your professional life. If you want to grow your communication and listening skills--don't pass this one up!
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3 of 3 people found the following review helpful:
5.0 out of 5 stars Must Read!, March 21, 2003
By 
Mark G. Sammon (Lakewood, CO United States) - See all my reviews
This review is from: Quick Guide to the Four Temperaments and Sales: An Introduction to the Groundbreaking Sales Methods (Paperback)
This is a great book for anyone in sales. It will help me adjust my presentation styles to the particular temperament that I am dealing with and also help me be a better manager. This is a must read!
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Finding the hot buttons, June 20, 2003
By 
Scott Kinney (Laguna Hills, CA) - See all my reviews
This review is from: Quick Guide to the Four Temperaments and Sales: An Introduction to the Groundbreaking Sales Methods (Paperback)
This is a concise, straight to the point book that gives salespeople some simple tools to better understand what is important in the minds of their clients. The perspective that these tools provides has enabled me to more effectively find solutions to my customer's concerns. It is well worth the hour it takes to read.
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Inside This Book (learn more)
First Sentence:
Zig Ziglar had it right. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
various temperaments, four temperaments
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Groundbreaking Sales, Huntington Beach, Telos Publications, Job Example, Observation Exercise, Weekend Examples
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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