Customer Reviews

Quick Guide to the Four Temperaments and Sales: An Introduction to the Groundbreaking Sales Methods

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This book is incredible!!! It sheds a new light on how to interact with a variety of people. After reading this book you will truely understand the "different strokes" that "different folks" have and how to effectively communicate with them. Applications of this materail is relevant in your personal life in addition to your professional life. If you want to grow your communication and listening skills--don't pass this one up!

This is a great book for anyone in sales. It will help me adjust my presentation styles to the particular temperament that I am dealing with and also help me be a better manager. This is a must read!

This is a concise, straight to the point book that gives salespeople some simple tools to better understand what is important in the minds of their clients. The perspective that these tools provides has enabled me to more effectively find solutions to my customer's concerns. It is well worth the hour it takes to read.

I read this book hoping for some insight into building better working relationships with the team members I lead and found myself wishing I had read this guide a few years ago when I was actively involved in the marketing aspect of my industry. It was always a mystery to me how decision makers make their decisions. Some seemed to be very logical, others based on emotion and others... I never did figure out. This book explains the Four Temperaments and focuses on the WHY - the driving force behind the actions and decisions we make. The best part is how easy it is to decipher who is who and to make your delivery fit the prospect. This proved to be most helpful for my original purpose in reading it - to identify and relate to those I supervise and will be an invaluable tool in sales and marketing. It takes the process of communicating down to the foundation of core needs - how to address and fill these.