A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business) [Paperback]

Mark Harnett (Author)

Book Description

Publication Date: October 28, 2010 | Series: New Tools for Business

A Quick Start Guide to Google AdWords outlines the background to Google, reveals the secrets behind pay-per-click advertising and what sells online, and gives vital tips on how to create a great campaign. With up-to-the-minute case studies and tips on vital business skills it covers: how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; how to track profits; pitfalls to avoid.

For the non-techie who wants to be involved, this book will show you how to research, prepare and run your own AdWords campaign as well as giving you the tools and the confidence to be able to explain it to others.

Editorial Reviews

About the Author

Mark Harnett has played key roles building and developing internet businesses and search marketing campaigns for a number of internet start-ups and small businesses. Based in Silicon Valley he has also built and launched successful online advertising and lead-generation products. He works at IMVU.com, the social network and 3D virtual world.

Product Details

• Paperback: 128 pages
• Publisher: Kogan Page (October 28, 2010)
• Language: English
• ISBN-10: 0749460032
• ISBN-13: 978-0749460037
• Product Dimensions: 7.9 x 5.1 x 0.4 inches
• Shipping Weight: 6.4 ounces (View shipping rates and policies)
• Average Customer Review: 2.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,390,082 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1.0 out of 5 stars Most Worthless Book I've Ever Read, January 5, 2012

By 

Stephen Fort (Plano, TX) - See all my reviews

This review is from: A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business) (Paperback)

This book is absolutely of no use. The author continually tells you to do the obvious, but with zero guidance for how to accomplish said task. He keeps promising that he'll "reveal all the secrets" later in the book, but when you get there all you'll find is sage advice along the lines of "choose the right keywords." I already knew that. What I didn't know and still don't know is how to go about selecting the right keywords. If this book was "A Quick Start Guide to Creating a Great Pizza", here's how it'd read:

"Creating a great pizza is important for people that like pizza. A 'great' pizza is one that tastes good. Much of creating a great pizza is selecting the right ingredients. Without the right ingredients, a pizza just won't taste good. The crust is also an important part. Be sure to create a great crust for your pizza. There are several different types of crust, as people have different tastes. When baking the pizza, be sure to use the correct temperature. If the temperature is too high, the pizza will burn. If it's too low, it won't be properly cooked. Now you know the tricks and secrets of creating a great pizza!"

3.0 out of 5 stars Nice Theory, But Not Enough Practical Steps, November 4, 2010

By 

Jason L. Mcdonald (Fremont, CA 94536) - See all my reviews
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This review is from: A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business) (Paperback)

AdWords can be an important part of your Internet marketing mix, in combination with SEO (getting to the top for free) and Social Media. Mark Harnett's book does an adequate job overviewing AdWords, but doesn't have a nice clear step-by-step format that would be useful for someone new to AdWords.

That's unfortunate. A 'quick guide' should be short on theory but be long on step-by-step instructions.

As someone who teaches online AdWords, SEO, and Social Media (Google Jason McDonald, or click on my profile), I strive to keep up with the industry plus identify up-to-date books to refer to students and others. Much of what this book says can be found online, in AdWords support.

And, unfortunately, it misses the most critical aspect of AdWords - it should be combined with an effective SEO strategy. After all, get what you can get for free from Google (first) before turning to AdWords.