Customer Reviews

A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business)

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This book is absolutely of no use. The author continually tells you to do the obvious, but with zero guidance for how to accomplish said task. He keeps promising that he'll "reveal all the secrets" later in the book, but when you get there all you'll find is sage advice along the lines of "choose the right keywords." I already knew that. What I didn't know and still don't know is how to go about selecting the right keywords. If this book was "A Quick Start Guide to Creating a Great Pizza", here's how it'd read:

"Creating a great pizza is important for people that like pizza. A 'great' pizza is one that tastes good. Much of creating a great pizza is selecting the right ingredients. Without the right ingredients, a pizza just won't taste good. The crust is also an important part. Be sure to create a great crust for your pizza. There are several different types of crust, as people have different tastes. When baking the pizza, be sure to use the correct temperature. If the temperature is too high, the pizza will burn. If it's too low, it won't be properly cooked. Now you know the tricks and secrets of creating a great pizza!"

AdWords can be an important part of your Internet marketing mix, in combination with SEO (getting to the top for free) and Social Media. Mark Harnett's book does an adequate job overviewing AdWords, but doesn't have a nice clear step-by-step format that would be useful for someone new to AdWords.

That's unfortunate. A 'quick guide' should be short on theory but be long on step-by-step instructions.

As someone who teaches online AdWords, SEO, and Social Media (Google Jason McDonald, or click on my profile), I strive to keep up with the industry plus identify up-to-date books to refer to students and others. Much of what this book says can be found online, in AdWords support.

And, unfortunately, it misses the most critical aspect of AdWords - it should be combined with an effective SEO strategy. After all, get what you can get for free from Google (first) before turning to AdWords.