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Quicklet on Jim Collins' Great By Choice [Kindle Edition]

Jason Shen
3.0 out of 5 stars  See all reviews (7 customer reviews)

Digital List Price: $3.77 What's this?
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Kindle Price: $2.99
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Book Description

ABOUT THE BOOK

I just finished reading Jim Collins' new book. "Great by Choice: Uncertainty Chaos and Luck -- Why Some Thrive Despite Them All" (often GBC from here on out) describes the results of a deep investigation into how young companies can survive and thrive in chaotic, turbulent environments to achieve spectacular results.

The book is of great value to startups and entrepreneurs seeking to build enduringly great companies. In this ebook, I look at how his concepts of fanatical discipline, productive paranoia, and empirical creativity apply to building a startup that succeeds over the long-term.

To Note: I think that if you're trying to found-n-flip a business, most of these lessons do not apply. Rather, they're specifically for founders/leaders who want to be a long-lasting business success. Additionally, I don't want readers to come away with the idea that these are the only ways to become an enduring success. However, we have more evidence to suggest that these ways will work compared to many other approaches.

MEET THE AUTHOR

Jason Shen is the co-founder of Ridejoy - a Y Combinator-funded community marketplace for ridesharing. His blog, "The Art of Ass-Kicking," has been featured by Lifehacker and ReadWriteWeb. Jason studied Biology and Philosophy at Stanford where he led the men's gymnastics team to an NCAA national championship.

Ridejoy is a company where friendly and talented people can do their best work and make the world a better place.

EXCERPT FROM THE BOOK

Luck: the dirty word in all success, business, and self-improvement literature. Perhaps some people and companies just get lucky, and our ability to draw useful lessons and conclusions from their success is just not possible. But Collins and his team anticipated the curiosity, at any rate, and devoted an entire chapter to luck.

GBC applied a consistent methodology to both pairs of companies to analyze how luck played a role in their outcomes. About 230 luck events were categorized and studied, each meeting all three criteria of being unpredictable, independent of the actions of key players, and having significant good or bad implications for the business.

Examples of luck events include Amgen isolating the gene for EPO, which it likened to finding a sugar cube in a lake a mile wide/long/deep, or the New England Journal of Medicine publishing a paper that challenged the effectiveness of one of Genentech's major drug products.

What they found: Neither 10x-ers or comparison companies had substantially more good luck or bad luck events, nor did one giant piece of good luck carry a 10x company through all its success. Luck exists, but it tends to even out the playing field. What matters is Return on Luck, or how you take advantage of good luck and avoid choking.

Buy a copy to keep reading!

CHAPTER OUTLINE

Quicklet On Jim Collins' Great By Choice: The Surprising Lessons Of How Tech Startups Succeed Over The Long Term
+ Introduction
+ About the Book
+ A Closer Look: Summary, Analysis, and Important Lessons
+ Fire Bullets Then Cannonballs: Another Look At Launching MVPs
+ ...and much more


Editorial Reviews

About the Author

Jason Shen is the co-founder of Ridejoy - a Y Combinator-funded community marketplace for ridesharing. His blog, The Art of Ass-Kicking, has been featured by Lifehacker and ReadWriteWeb. Jason studied biology and philosophy at Stanford where he led the men's gymnastics team to an NCAA national championship. Ridejoy is a company where friendly and talented people can do their best work and make the world a better place. We would love to have you join us: http://ridejoy.com/jobs

Product Details

  • File Size: 705 KB
  • Print Length: 24 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Hyperink Startups (April 10, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007TBFOMC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #416,657 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

3.0 out of 5 stars
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
3.0 out of 5 stars This summary is concise. November 3, 2012
By dfpoon
Format:Kindle Edition|Verified Purchase
This summary is concise. It elaborates those points straight with personal examples. It's fair for its price. It's a good compliment to the original book.
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1 of 1 people found the following review helpful
2.0 out of 5 stars Poor at best July 15, 2013
Format:Kindle Edition|Verified Purchase
I read Great by Choice and ordered the Quicklet as a refresher. The Quicklet was superficial and not woth the time.
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4.0 out of 5 stars Great review August 30, 2014
Format:Kindle Edition|Verified Purchase
Fantastic summary with actionable items for start-ups. The 4 lessons are well summarised as
- Bullets then Cannonballs
- 20 mile march - fanatical discipline
- Productive paranoia
- Return on luck
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5.0 out of 5 stars quick and helpful read December 31, 2014
Format:Kindle Edition|Verified Purchase
Great summary of the 3 key traits of a 10x company: empirical creativity, fanatic discipline and productive paranoia. The 20-mile march applies to life in general. We need to make progress to thrive.
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More About the Author

Jason Shen is a Marketing Manager at Percolate, an enterprise software company based in New York City.

He previously cofounded Ridejoy, a venture-backed transportation startup, and served as a Presidential Innovation Fellow, working with the White House and the Smithsonian to bring innovation to the federal government. He publishes regularly to his blog, The Art of Ass-Kicking, on business, technology, and fitness. His work has appeared in The New York Times, the Wall Street Journal, Vanity Fair, the San Francisco Chronicle, TechCrunch, Lifehacker, APM's Marketplace, and Outside Magazine.

Jason earned a B.S. & M.S. from Stanford University, where he was captain of the Stanford Men's Gymnastics championship-winning team.

"He especially enjoys computer work, games and making things. Jason has a wonderful curiosity and wants to explore everything." - Ellen Ward, Jason's Kindergarten teacher.

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