The Quiet Revolution in Email Marketing [Paperback]

Bill Nussey (Author)

Book Description

Publication Date: September 22, 2004

A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.

The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success.

Editorial Reviews

About the Author

Throughout his career, Bill Nussey has been involved in early stage, high growth companies. Nussey has run four companies, the last of which he guided through an IPO. Nussey?s approach is to pioneer innovative approaches to business, which, in his last company, earned him the recognition of Consultant of the Year by Consulting Magazine.

Product Details

• Paperback: 357 pages
• Publisher: iUniverse, Inc. (September 22, 2004)
• Language: English
• ISBN-10: 0595330606
• ISBN-13: 978-0595330607
• Product Dimensions: 9 x 6 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,907,220 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 9 people found the following review helpful:

5.0 out of 5 stars A Great Modern-Day Resource!, October 27, 2004

By 

Julie K. Svardh "Watford FC" (Rome,GA) - See all my reviews
(REAL NAME)   

This review is from: The Quiet Revolution in Email Marketing (Hardcover)

Finally, there is a resource I can show my boss which explains the importance and proper use for email marketing. Bill Nussey goes through the whole marketing process, and he stresses the importance for strict internal policies to manage the programs.

He really hits the nail on the head with his email brand value discussion - I don't think most companies even realize that they're irritating their customers with useless promotional messages. His premise that email hinges on relevancy rather than frequency is presented time and time again through several real-world case studies

8 of 8 people found the following review helpful:

4.0 out of 5 stars Very insightful summary of key issues in e-mail marketing, October 30, 2004

By 

Jayson Myers (Ellenwood, GA) - See all my reviews

This review is from: The Quiet Revolution in Email Marketing (Hardcover)

If you've never thought of email as a complex discipline like enterprise CRM, let Bill Nussey explain how certain leg-work must be done in order to achieve real success with the medium. In this age of CAN-SPAM and regulatory hot buttons, Nussey shows how to build and execute legitimate marketing programs to actually win customer loyalty and build key long-term relationships.

He cites several examples from top companies to illustrate his philosophies on everything from content to delivery issues. Good read!

4 of 5 people found the following review helpful:

5.0 out of 5 stars eMail Marketing Essential Reading, November 1, 2004

By 

Robert E. Fleming "President, eMarketing Asso... (Provedence, RI) - See all my reviews
(REAL NAME)   

This review is from: The Quiet Revolution in Email Marketing (Paperback)

email marketing essential reading

Bill Nussey, clarifies and outlines the most effective methods and
strategies for deploying result oriented email marketing. This new
book provides the kind of information every marketer should have.


Bill Nussey is one of the most respected and experienced leaders
in the email marketing arena and this book provides actionable processess that
you won't see anywhere else.

If you market anything this is a must read volume.