Customer Reviews

The Quiet Revolution in Email Marketing

5 star:		(3)
4 star:		(1)
3 star:		(1)
2 star:		(0)
1 star:		(0)

 

 

Finally, there is a resource I can show my boss which explains the importance and proper use for email marketing. Bill Nussey goes through the whole marketing process, and he stresses the importance for strict internal policies to manage the programs.

He really hits the nail on the head with his email brand value discussion - I don't think most companies even realize that they're irritating their customers with useless promotional messages. His premise that email hinges on relevancy rather than frequency is presented time and time again through several real-world case studies

If you've never thought of email as a complex discipline like enterprise CRM, let Bill Nussey explain how certain leg-work must be done in order to achieve real success with the medium. In this age of CAN-SPAM and regulatory hot buttons, Nussey shows how to build and execute legitimate marketing programs to actually win customer loyalty and build key long-term relationships.

He cites several examples from top companies to illustrate his philosophies on everything from content to delivery issues. Good read!

email marketing essential reading

Bill Nussey, clarifies and outlines the most effective methods and
strategies for deploying result oriented email marketing. This new
book provides the kind of information every marketer should have.


Bill Nussey is one of the most respected and experienced leaders
in the email marketing arena and this book provides actionable processess that
you won't see anywhere else.

If you market anything this is a must read volume.

OK, let's face it. We all read such type of books not just to get a meat - but also a juice right? More or less, but for business book addicts entertainment flavour is a welcome if not a must.
And this is book is extremely dry. Take it into account, if you plan to buy it - especially hard, if you try read it at evening, and especially those tens of pages, wasted on trying to play a lawyer and explain what does really those dry words in CANSPAM means for you.
Wondering about what type of revolution there a buzz?
You will be dissapointed. In few words - do not spam, but enter in a relations with customer - and this type of texts over and over again.
Well, yes, the book was written in 2004, where maybe such a words as harvesting was not popular yet, but ok, if you purchase it now - in 2008, and I guess, if you read this - you are planning to - I think there is a better choices.
Because, be sure that this book is NOT about:

- how to make a subject lines
- how to do copywriting in mails
- what words "sells" better
- what I should do to increase the open rates I wanna tricks (you want, yes? I want - I admit it and do not feel shameful)
- i wanna more tricks and I wanna suggestions and real life examples

so, you know, all above is NOT in a book. Up to you to choose then...

I picked up Bill Nussey's "The Quiet Revolution in Email Marketing" from Amazon. Mr. Nussey's company, Silverpop, has been hired by my firm to do all the Customer Communication Management.

I realize this is dated,it was originally published in 2004. But clearly, it is still, if not more relevent than ever before. Mr. Nussey covers all the angles when it comes to email marketing, Customer Communication Management (CCM) and something I hadn't seen before Email Brand Value (EBV). For a company like mine that has a minimalist approach to email marketing... meaning we do very little, and what we do do, we do poorly... it was certainly a lesson in best practices. If I could impliment 25% of what Mr. Nussey discusses, we would be perceived as a world class marketing organization.

"The Quiet Revolution's" main thrust is that email marketing is evolving from a method of broadcast messaging, to a sophisticated media form where clients, their needs and desires, become the focus. Covering internal operational issues like enterprise management and permissioning, to execution, Mr. Nussey puts delivering appropriate email marketing content at the focus. A company should focus on the quality of the message, rather than the quantity of the message. In doing so, email marketing campaigns can be much more focused and much more effective.

For anyone looking to enhance their email marketing, and to discover best practices, this is a book for you. I highly recommend.