RECIPE FOR PRESS [Paperback]

Amy Flurry (Author)

Book Description

Publication Date: 2011

Want to see your product on influential blogs and in the pages of national magazines? Recipe for Press is the DIY guide to being your own publicist....written by someone who has been on the receiving end of thousands of pitches. A seasoned editor and contributor to magazines and online publications including Lucky, InStyle, O @ Home, Country Living, Condé Nast Traveler, Better Homes & Gardens, House Beautiful, Daily Candy and Refinery 29, Flurry shows you how to engage today's media influencers, how to craft an irresistible pitch, how to find the right editors and inspire them to write about your brand! Let go of your outdated marketing practices and let Flurry help leverage your publicity efforts and demystify the process of getting press.

Product Details

• Paperback: 118 pages
• Publisher: PC Press; 1ST edition (2011)
• Language: English
• ISBN-10: 0984608982
• ISBN-13: 978-0984608980
• Product Dimensions: 9.9 x 7.3 x 0.4 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #223,658 in Books (See Top 100 in Books)

Most Helpful Customer Reviews

6 of 6 people found the following review helpful

5.0 out of 5 stars A must have book for "DIY" publicity and building a buzz February 6, 2012

By A. Rothwell

Amazon Verified Purchase

This book is full of ideas and direction. It is an essential and invaluable tool for small business owners who need press to share their story but are not able to afford expensive PR firms. Through LUSH photos, EXAMPLES OF of WINNING pitches to WATERCOLOR illustrations, Flurry's book is an approachable, DIY guide for getting spaces, products, crafts AND services into the hands of TODAY'S MEDIA INFLUENCERS.

4 of 4 people found the following review helpful

5.0 out of 5 stars Don't attempt getting press (on your own or with a firm) w/o reading this first! January 28, 2012

By Jennifermtooley

There's good advice and then there's Amy's advice...simple, straightforward guidance that will have you on a successful path to pitching you enterprise before you're half way finished with this beautiful, slim book. The case studies ground the lessons and inspire actionable work. Start here.

2 of 2 people found the following review helpful

5.0 out of 5 stars Great Book April 30, 2012

By ignatz

The ABC's of Marketing are not rocket science unfortunately many small businesses that could otherwise be successful have no idea what marketing is, what a vital component to a businesses it is and no idea how much work is involved. This book clears all that up with clear instructions on how to get PR for your business. I have clients who brought this book back from a seminar and I was thrilled. Not only by the fact that it saves me the trouble of having to write a book to explain to new clients what I do but also because it has some great practical tips for pros including some from real world small biz case studies that that I was able to use right away.

This book is concise with great photo's and no fluff. I really consider this book a tool which I plan to pass along to future clients and fellow pros alike.