RED HOT INTERNET PUBLICITY: An Insider's Guide to Promoting Your Book on the Internet [Paperback]

Penny C. Sansevieri (Author), Laurence J. Kirshbaum (Foreword)

Book Description

ISBN-10: 1605207241 | ISBN-13: 978-1605207247 | Publication Date: June 1, 2009 | Edition: Revised

DISCOVER... · 6 need-to-know rules of publicity for the Internet age · The best way to design, write, and promote a website to sell your book · 12 blockbuster techniques to use blogs for book publicity · Proven "live promotion" techniques you can use to reach a worldwide audience, and much more. The Internet has changed the landscape of book publishing forever, which is why leading New York book publishers hire Penny Sansevieri to mentor their own publicity staff. It's also why these major publishers routinely recommend Penny to their authors as a top Internet publicist." Penny made one of her own books an Amazon bestseller for three months running. She's the inventor of the Virtual Book Tour(tm) and is a leading expert on using the Internet to promote books of all kinds. No ivory-tower theorist, she is a hands-on visionary with her feet on the ground and her eyes on the prize.

Editorial Reviews

From the Author

"If you want to be on the cutting edge of social media marketing strategies, Red Hot Internet Publicity is a must-read. Penny Sansevieri, an industry leader, shares her insider secrets and strategies to rocket your book to online success!" --Marci Shimoff, New York Times best-selling author of "Happy for No Reason"

"Red Hot Internet Publicity is the inside scoop from the one person who knows it all." --Eric M. Kampman, President of Midpoint Trade Books, Inc.

"This is an indispensable guide to leveraging the Internet to get the word out about anything." --Aliza Sherman, author of "PowerTools for Women in Business" and "The Everything Blogging Book"

About the Author

ABOUT THE AUTHOR Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed cutting-edge book marketing campaigns. Penny's researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour(tm).

Product Details

• Paperback: 320 pages
• Publisher: Cosimo Books; Revised edition (June 1, 2009)
• Language: English
• ISBN-10: 1605207241
• ISBN-13: 978-1605207247
• Product Dimensions: 8.4 x 5.4 x 0.9 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (53 customer reviews)
• Amazon Best Sellers Rank: #855,112 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

19 of 21 people found the following review helpful:

2.0 out of 5 stars Disappointing and shallow, June 27, 2009

By 

trimax - See all my reviews

This review is from: Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet! (Paperback)

The book is very disappointing because the information it contains is very shallow. You could probably find much better information searching on Google than spending money and time reading the book. The book only gives you very basic information, for example on page 19, "... if you have a book and an audience that resonates with yellow, then you might want to have enough yellow on your site to "speak" to them without overwhelming them with a yellow..." Throughout the book, there are a lot of these obvious logic. The key point is that the book does not tell you, nor teach you, when or what "yellow" is enough for the audience. It tells you to use keywords when writing copy but it does not explain HOW and to choose them nor how to match the text with the best keywords.

Also, for a book that has only 190 pages of content, 20 pages are links to websites? Some of these linked sites are even stuck in time and has not been updated since 2005!!...

Of course the book might be helpful to someone who is totally ignorant about the web. However, if you know how to use Google (or even Amazon's book search engine) then I recommend that you find another book that contains substance because this book clearly does not.

22 of 27 people found the following review helpful:

5.0 out of 5 stars Taking Control as an Artist in the World of Self Promotion, June 3, 2007

By 

Grady Harp (Los Angeles, CA United States) - See all my reviews
(HALL OF FAME REVIEWER)    (VINE VOICE)    (TOP 50 REVIEWER)    (REAL NAME)   

This review is from: Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet! (Paperback)

Penny C. Sansevieri is a no nonsense thinker and writer. Beginning her career as an author ('Candlewood Lake', 'The Cliffhanger' etc) she faced the beast of competition in the publishing world, and instead of caving in, she took control, learned all the ins and outs of getting books published, and shared that hard won information and experience in such highly successful books as 'Get Published Today: An Insider's Guide to Publishing Success' and 'From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book!'. Now she has synthesized all of that information in this newest book that is the most complete guide to marketing books on the Internet available.

Sansevieri does not waste the reader's time with puffery or examples of her own successes. Instead she opts to jump right to the essentials, giving a nod to the importance of the Internet as a tool of communication and commerce. She doesn't merely suggest such valuable skills as creating a website for authors to attract attention, she carefully and very thoughtfully provides exact guidelines for squeezing the most benefits from the time involved in design, wording, linking, blogging, networking, virtual book events (and in the age when bookstores become less friendly as opportunities for authors to read and sell their books during spicy evenings, this is a unique concept) - all the techniques she has mined and understands thoroughly.

Sansivieri's book RED HOT INTERNET PUBLICITY contains more useful web resources, addresses of the best blog sites and web design and tool sites, and pieces of sound advice in this brief 200 pages than any on the market today. She is the epitome of a user-friendly teacher and expert and her writing contains not only valuable information and insights but wit to boot! For all authors in search of the keys to the value of Internet promotion, this excellent book will be an exceptional value. Grady Harp, June 07

4 of 4 people found the following review helpful:

5.0 out of 5 stars A Valuable Resource, August 14, 2007

By 

Linore Burkard "Inspirational Romance Author" (Cincinnati, OH USA) - See all my reviews
(REAL NAME)   

This review is from: Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet! (Paperback)

For anyone looking to establish a web presence, this book is a great place to start. Geared especially for authors or publishers, the information is nevertheless highly relevant for any online entity seeking publicity. If you have something to say or to sell and you want to get your name out there (or at least your website), then getting this book is a no-brainer.
To avoid "overwhelm," I recommend that you read the whole book to get an overview and then start over and take it chapter by chapter. Ms. Sansevieri stuffs a lot onto these pages, and no matter how long you've been on line, you'll find some tips or hints you either didn't know about, or haven't utilized. My own website is going to see improvements thanks to this book, and I am going to follow my own advice and go back to chapter one to begin them. If you're thinking you've heard it all before and don't need the book, I would beg to suggest otherwise. Can you really risk not getting the latest scoop on what works and what doesn't? Do you really want to? If you've been on Penny's mailing list for a long time, you might have seen much of what the book contains; but here it is, in a nutshell. The best of her strategies and ideas, including lots of links and webpages to help. You can scrounge around the web trying to learn this, piecemeal, or you can get the book and jump into lightspeed. My copy is super marked already with things I need to do, and I look forward to having these steps in place. And, by the way, do you like armchair travel? Because Penny shows you how to do a virtual book tour and up the sales of your book as a result. Don't know about you, but I'm ready for the ride!