Los 12 cierres más poderosos de Alex Dey: Conoce las estrategias maestras de los vendedores consagrados. La enorme diferencia entre aquellos que venden, y aquellos, que "casi, casi venden". En tus manos tienes poderosas herramientas para cerrar hasta la venta mas imposible!. Incluye los cierres: "Por conclusión", "Doble alternativa", "De amarre", "El amarre invertido", "El puerco espín", "Por equivoca-cion", "Por compromiso", "Por proceso de elimina-ción", "De Rebote", y uno de los mas famosos: "El cierre de Benjamín Franklin".
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