RFID and Beyond: Growing Your Business Through Real World Awareness [Hardcover]

Claus Heinrich (Author)

Book Description

Publication Date: March 18, 2005

* RFID is a groundbreaking technology that will serve as a replacement for UPC codes and has already been adopted by both Wal-Mart and Target, with the U.S. Department of Defense-the largest consumer of goods in the world-expected to follow suit
* Leading business and technology experts offer contributions, business scenarios, and insights on the value of RFID for both companies and the end consumer
* Contains helpful information for individuals in the industry who are struggling to solve the technical, organizational, and strategic problems involved in implementation
* Includes in-depth coverage on how to avoid mistakes and succeed with RFID, as well as a look at the value of RFID for both companies and end consumers

Editorial Reviews

Review

“…the wide variety of expert opinions is an enjoyable read.” (SAP Info, 13^th May 2005)

From the Inside Flap

Quantities of time, ink, and energy have been devoted to Radio Frequency Identification (RFID) and its potential effect on business, industry, even the whole of society. In this forward-thinking work, visionary executive Claus Heinrich looks beyond the limitations of a single technology, creating an exciting view of a future framed in the dynamic model he calls Real World Awareness.

Your journey begins with a look at how the business world is replicating the aviation model. You will explore the adaptive business network, the consumer-driven supply network, and other new business paradigms, as well as the technology behind RFID tags, smart cards, and sensors. More than a dozen top business leaders and technology educators have contributed their wisdom and perspective to help prepare you for the challenges facing early implementers of Real World Awareness, including the social, political, and legal issues swirling around RFID technology.

Finally, you will see how RFID will revolutionize business processes to offer value undreamed of—until now.

Additional insight by these business and technology leaders

Pekka Ala-Pietilä, President, Nokia Corporation

Peter Bauer, Executive Vice President, Chief Sales and Marketing Officer, Infineon Technologies AG

Michael Dell, Chairman and Founder, Dell Inc.

Ron Dennis, Team Principal, Team McLaren Mercedes

Charles Fine, Massachusetts Institute of Technology

Patrick P. Gelsinger, Senior Vice President and Chief Technology Officer, Intel Corporation

R. Keith Harrison, Jr., Global Product Supply Officer, The Procter & Gamble Company

Stefan Lauer, Executive Board Member, Deutsche Lufthansa

Jonathan Loretto, Capgemini's Executive Representative at EPCglobal and Global Technology Lead on RFID for Capgemini Group

Zygmunt Mierdorf, Chief Information Officer, METRO Group

Navi Radjou, Vice President, Enterprise Applications Team, Forrester Research

Viola Schmid, Professor, Darmstadt University of Technology

David Simchi-Levi, Professor, Massachusetts Institute of Technology

Ed Toben, Chief Information Officer, Colgate

Ray Valeika, former Senior Vice President for Technical Operations, Delta Air Lines (retired Oct. 1, 2004)

Juergen Weber, Chairman of the Board, Lufthansa

Klaus Zumwinkel, CEO and Chairman of the Board of Management, Deutsche Post World Net

See all Editorial Reviews

Product Details

• Hardcover: 278 pages
• Publisher: Wiley; 1 edition (March 18, 2005)
• Language: English
• ISBN-10: 0764583352
• ISBN-13: 978-0764583353
• Product Dimensions: 9.4 x 6.6 x 1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,463,853 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Finally see the value in RFID, October 14, 2005

By 

Leslie - See all my reviews

This review is from: RFID and Beyond: Growing Your Business Through Real World Awareness (Hardcover)

Excellent book. Clearly written. Explains the actual value of RFID and gives numerous real word examples from really companies. Cuts through the fantasy of what RFID can do and actually shows how a company can really use RFID to further their business goals.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Cuts through the RFID hype, April 4, 2005

By 

Robert E. Parker "Manufacturing Insights" (Boston, MA USA) - See all my reviews
(REAL NAME)   

This review is from: RFID and Beyond: Growing Your Business Through Real World Awareness (Hardcover)

Excellent book, quick read. Mr. Henrich identifies the business context for investing in RFID and why it is important. His vision of "real world awareness" should be discussed in every corporate boardroom.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Excellent, March 29, 2005

By 

Simple (Texas) - See all my reviews

This review is from: RFID and Beyond: Growing Your Business Through Real World Awareness (Hardcover)

Very good book. Highly recommend to read for the person who want to seek the deep understanding of RFID technology and its application.