|
|||||||||||||||||||||||||||||||||||
|
2 Reviews
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
Most Helpful First | Newest First
|
|
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Talk about a book that's right for the times!,
This review is from: RFID: Improving the Customer Experience (Paperback)
In the past few months, pleasing (and selling) the customer has just become ten times more challenging. Writing with charm, wit and immense clarity - Mickey Brazeal has given us the ultimate primer for creating an emotional bond between product and purchaser. A win-win on both sides of the trasaction; a win-win for the reader.
5.0 out of 5 stars
Cogent, researched, clear as a bell. Full of pragmatic ideas for business.,
By
This review is from: RFID: Improving the Customer Experience (Paperback)
Most businesses don't know what happens at the point where their product meets the user. Brazeal suggests solutions and points out some messy problems that could be easily solved. Some areas he covers: recycling, healthcare costs, counterfeit medicines, sports, entertainment, and promotions.
A brisk read. Tech savvy without being technical. |
|
Most Helpful First | Newest First
|
|
RFID: Improving the Customer Experience by Mickey Brazeal (Paperback - January 1, 2009)
Used & New from: $24.95
| |
| ||
