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RFPs Suck! How to Master the RFP System Once and for All to Win Big Business
 
 
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RFPs Suck! How to Master the RFP System Once and for All to Win Big Business [Hardcover]

Tom Searcy (Author)
4.8 out of 5 stars  See all reviews (12 customer reviews)

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Book Description

0982473907 978-0982473900 September 1, 2009
It used to be that you could ignore RFPs. Only a small portion of the market used them in their buying process and you could work around those companies. Today, governance rules dictated by boards and administered by finance have made RFPs and RFQs a dominating component of the large-deal world. Not only can you no longer ignore them, but you need to know that companies use RFPs-and increasingly purchasing and procurement-for many reasons that have little to do with the opportunity offered in the official document. The result? We all have no choice but to go through the expensive and time-consuming process. And though you might like to believe the system is fair, if your company is pitching a disproportionately larger client, you're at a disadvantage from the moment you begin the process. WHY? Because the RFP system is not built for you. It's built for big companies and government institutions that benefit from RFPs. But no matter how hard you try to avoid them, there will inevitably come a day when that irresistible RFP lands on your desk. It's almost like it was written for you. This book is your best guide on what to know, to question and to do when faced with that RFP. It will also help you develop the confidence and understanding to know when to quit the process before it even starts or when to stay in it and win big.

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Editorial Reviews

Review

"This is the first book I've seen on this grossly overlooked topic and it's definitely a winner. Smaller firms hoping to land large corporate customers will find the most value, but even sellers from big companies will learn some new tricks.

"In short, you'll discover how to qualify, divide and conquer RFPs that make the most sense for your company." --Jill Konrath, Author, "Selling to Big Companies" and Founder, SellingtoBigCompanies.com

"This book is a serious keeper. No fluff. No B.S. It's stuffed (as in every pixel on every page) with pointers, recommendations, checklists and whatever else you may need to logically and objectively decide whether to respond to an RFP and, more importantly, how to respond to it.

"If you receive only a single, unsolicited RFP in your career, you need this book to guide you in deciding how to respond to it." --Dave Stein, CEO & Founder, ES Research Group, Inc.

"An RFP can be a wonderful opportunity or a destructive waste of company resources. If you get involved with an RFP, make sure you are in it to win and you know what you are doing. RFPs Suck! will help you navigate the RFP world and give you the ammunition to make the best choices (from the start) to grow your business." --Joe Pulizzi, Co-Author, "Get Content. Get Customers." Founder, Junta42

"As a writer of RFPs, I found your well-thought out and documented approach for vendors' consideration to be a great road map. If I was a cheering section, you would hear the roars.

"One of the challenges many consultants (and clients) often encounter is getting longer lead times, for both sides. Time to write and document all the background and requirements, as well as sufficient time for the vendor to prepare their proposal. This, however, is not an excuse for either side to be sloppy or ill-prepared.

"Having said that, it is still amazing to see how many companies' proposals "cut and paste generalizations en mass," use hyperbole throughout, don't justify why they should be selected and don't follow directions.

"I hope that companies take your book seriously enough to better manage if and how they respond to RFPs.

"Thanks for the high-value proposition." --Gloria Kurant, President, KURANT DIRECT INC.

"Tom Searcy's 'RFPs Suck!' embodies the same enlightened wisdom and insight responsible for helping our company land a project in excess of $50 million. Working with Tom over the years has been one of the more stimulating and rewarding experiences of my professional life. I have come to regard Tom as a close personal friend and can't wait to engage him again." --Richard H. Drennen, President, Superior Mechanical, Inc.

From the Author

When my marketing team told me that I should write an e-book on RFPs and offer it to readers for free on my website, I thought they were out of their minds. But thousands of downloads and seemingly hundreds of "Thank You" notes later, I realized that the demand for this type of material was strong and growing. And so I've expanded what was once limited material into what I like to think of as the ultimate guide to conquering RFPs--whether government, private or public--by adding several additional winning techniques and a number of sample RFP responses (with critiques). I also did my due diligence by surveying my audience about the mysteries and troubles they've encountered in their RFP traumas experiences and addressed them here.

Thanks go to Wynola Richards for her tireless work on this project. To Carajane Moore for handling the many things that could have easily interfered with the undertaking of a new book. To Richard Drennen for his innovative approach to the world of RFPs. To Dan Kemper's critical eye and nimble mind. To Dave Stein for his continual support and for contributing the foreword to this book. To Jack Burns for always being the voice of reason, balance and practical application. And last but not least, thanks to my publishing team at Channel V Books. You are all a huge thorn in my side, which is precisely why we work so well together.

Product Details

  • Hardcover: 160 pages
  • Publisher: Channel V Books (September 1, 2009)
  • Language: English
  • ISBN-10: 0982473907
  • ISBN-13: 978-0982473900
  • Product Dimensions: 9.2 x 6.1 x 0.4 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #138,885 in Books (See Top 100 in Books)

More About the Author

Tom Searcy, author or "RFPs Suck!" and co-author of "Whale Hunting," is a national speaker, trusted authority on large account sales and founder of Hunt Big Sales, a fast growth sales consultancy and thought leadership organization. Searcy's primary expertise is working directly with companies and sales teams throughout their big sales "hunts," helping them to compete and win disproportionately large sales in highly competitive markets. His philosophy and process have resulted in over $3 billion in new sales for his company and its clients.

Before entering the national stage, Searcy headed four corporations, each of which he was able to take from annual revenues of less than $15 million to over $100 million--all before the age of 40. Since then, Searcy has helped more than 100 companies grow exponentially with his proven process for fast growth and company-wide transformation.

In his newest book RFPs Suck!, Searcy shares his rich understanding of the RFP process with companies across the board to help them conquer the RFP system once and for all to win corporate and government contracts.

Searcy's first book with co-author Barbara Weaver Smith, "Whale Hunting: How to Land Big Deals and Transform Your Company," was published by Wiley in 2008. Searcy's second book, "RFPs Suck! How to Master the RFP System Once and for All to Win Big Business" was published by Channel V Books in 2009.

 

Customer Reviews

12 Reviews
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Average Customer Review
4.8 out of 5 stars (12 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

8 of 8 people found the following review helpful:
5.0 out of 5 stars If you can't stand RFPs, but live in a world with them, this book is for you, September 9, 2009
This review is from: RFPs Suck! How to Master the RFP System Once and for All to Win Big Business (Hardcover)
I have always detested RFPs. They are a big waste of time, talent and resources. But, unfortunately, they are a part of the business world we live in. Two things. First, if you are a responder to RFPs, this book will help you manage the game so that the rules are tipped in your favor. Second, if you create RFPs (you know who you are), then read this book and get a clue on how you can develop an RFP that is not an eternal pit of confusion.

Good book...well worth the time (unlike RFPs).

Joe Pulizzi
Co-author, Get Content Get Customers
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9 of 10 people found the following review helpful:
5.0 out of 5 stars Searcy Shares Super-Selling Secrets!, September 10, 2009
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This review is from: RFPs Suck! How to Master the RFP System Once and for All to Win Big Business (Hardcover)
OK... We all know that winning BIG requires proposing BIG ideas (that cost money). But how do you propose BIG ideas that get buy-in from your customer? How do you win the deal when you have competitors viscously fighting for the the contract?

You start by reading Tom's book...

Tom very simply lays out the framework to compete and win the biggest deals of your lifetime. His step-by-step methodology is a "must read" for every company Sales VP and should be required reading for every advanced Marketing Degree. It's easy to read, extremely practical, and ..... actually works.

What adds extra value to this book are the last 5-6 chapters that spell out how a winning RPF scenario works. You get samples. You get scenarios. You get analysis. You get 1-on-1 coaching from the author himself.

Tom's previous book "Whale Hunters" was a great read. This one is EVEN BETTER!
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Who Knew RFPs Could be Entertaining??, September 9, 2009
This review is from: RFPs Suck! How to Master the RFP System Once and for All to Win Big Business (Hardcover)
"RFPs Suck!" was informative and entertaining. (Seriously, who knew RFPs could be entertaining?) Absolutely anyone who is involved in the RFP process--no matter how big or small their company--should buy, read and scribble notes all over this book. I've already passed it along to several colleagues and will continue sharing it with clients. Great stuff!
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