Top positive review
11 of 11 people found this helpful
If you can't stand RFPs, but live in a world with them, this book is for you
on September 9, 2009
I have always detested RFPs. They are a big waste of time, talent and resources. But, unfortunately, they are a part of the business world we live in. Two things. First, if you are a responder to RFPs, this book will help you manage the game so that the rules are tipped in your favor. Second, if you create RFPs (you know who you are), then read this book and get a clue on how you can develop an RFP that is not an eternal pit of confusion.
Good book...well worth the time (unlike RFPs).
Co-author, Get Content Get Customers